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Res. 2213 - Adopt the Transit Development PlanCOUNCIL BILL NO. 3217 RESOLUTION NO. 2213 A RESOLUTION ADOPTING THE TRANSIT DEVELOPMENT PLAN WHEREAS, City of Woodburn staff has completed preparation of a Transit Development Plan at the direction of the Woodburn City Council; and WHEREAS, staff has engaged in a public outreach process that included transit user group meetings, stakeholder meetings, open houses, public surveys, on -board surveys and a City Council presentation in preparation of the Transit Plan Update; and WHEREAS, the Transit Development Plan includes recommendations for improving local transit services by modifying and expanding local fixed route service, improving connections with regional transit providers, adding new bus stops and enhancing stop amenities, adding new vehicles to the fleet, including electric transit buses and constructing a transit hub on the east side of Woodburn; and WHEREAS, the Woodburn City Council was briefed on the draft Transit Development Plan's preliminary findings and recommendations on April 24, 2023; a n d WHEREAS, the City Council has reviewed the results of the planning process and desires to adopt the Transit Development Plan by resolution; NOW THEREFORE: THE CITY OF WOODBURN RESOLVES AS FOLLOWS: Section 1. The Transit Development Plan, which is attached hereto is hereby adopted. Approved as to form: �'6 2d 2 City Attorney Date Approved: Frank Lonerga ayor Page 1 - Council Bill No. 3217 Resolution No. 2213 Passed by the Council Submitted to the Mayor Approved by the Mayor Filed in the Office of the Recorder r� ATTEST:y6 Heather Pierson, City Recorder City of Woodburn, Oregon Page 2 - Council Bill No. 3217 Resolution No. 2213 -SUAk, 131 2c343,- SUS I �� I � Tirans�t DeveopmentP|an �6��e of Cariterits Page 1 Introduction and Executive Summary............................................................................. 1 Introduction and Executive Summary.---------------------------------'2 Planning Context----------------------------------------------'3 2 State mfthe 8 Stateofthe System Overview.....................................................................................................................9 WoodburnCommunity Overview.......................................................................................................... 1O LocalService Overview............................................................................................................................... 11 MarketAnalysis.............................................................................................................................................22 Local and Regional Travel Flows............................................................................................................. 31 3 Community Emgagmmmmnt.~..~...~..~..~..~..~..~...~..~..~..~..~..~..~...~..~..~..~..~..~...~..~. 36 Community Engagement Overview....................................................................................................... 35 4 Peer Review 43 Introductionand Key Findings................................................................................................................44 Boardingsper Revenue Hour...................................................................................................................48 Boardingsper Capita...................................................................................................................................49 Revenue Hours per Capita........................................................................................................................ 5O Operating Cost per Revenue Hour........................................................................................................ 51 OperatingCost per Capita........................................................................................................................ 52 OperatingCost per Boarding................................................................................................................... 53 FareboxRecovery Ratio.............................................................................................................................. 54 6 Service Scenarios 66 ServiceTypes.................................................................................................................................................. 55 Service Scenahos---------------------------------------------'52 Scenario 1: Focus on Ridership...............................................................................................................54 Scenario 2: Focus on Covenage-------------------------------------55 Scenario 3: Flexible Fixed Route..............................................................................................................55 Scenario4: K4icrotnansk.............................................................................................................................57 ScenarioEvaluation......................................................................................................................................58 Community Input onService Scenarios...............................................................................................71 6 Preferred Service Plan~..~..~..~..~..~..~..~..~..~..~...~..~..~..~..~..~..~..~..~..~..~..~...~..~.74 PreferredService Plan.................................................................................................................................75 RouteA— Direct............................................................................................................................................75 RouteB— Local..............................................................................................................................................77 Tirans�t DeveopmentP|an RouteC— Hwy 214Express......................................................................................................................78 ServiceAlignment Changes......................................................................................................................79 BusStop Changes.........................................................................................................................................8O 7 Marketing Review and Considerations.........................................................................81 VVTS Fixed-Route Transit Brochure----------------------------------'81 Dial-A-Ricle and Out of Town Medical Transportation Brochure..............................................83 RouteNaming and Numbering ..............................................................................................................83 LookofBuses.................................................................................................................................................84 Website.............................................................................................................................................................85 SocialMedia ...................................................................................................................................................85 8 Implementation Considerations ..~..~..~..~..~..~..~..~..~..~...~..~..~..~..~..~..~..~..~..~...87 InitialImplementation.................................................................................................................................88 Expansion Phases---------------------------------------------'88 Paratnansh/ADA.............................................................................................................................................89 RegionalTransit Coordination.................................................................................................................89 ServiceMonitoring.......................................................................................................................................9O 9 Financial Plan 92 OperatingPlan...............................................................................................................................................92 CapitalPlan.....................................................................................................................................................94 Future Capital Considerations.................................................................................................................97 ��NL� � �° � �� N��gUlliiires Page Figure City ofWoodburn Fixed Route Transit Service Map (Fall 2O22)............................... 1O Figure Local Fixed Route Service........................................................................................................ 11 Figure Fixed Route BoardingshvStop............................................................................................. 12 Figure Total Daily Boardings and /Uighhngs by Stop---------------------' 12 Figure Fixed Route BoardingshvMonth (January 2O18- une2O22).................................... 13 FigureRegional Services........................................................................................................................ 14 Figure Regional Service Summary..................................................................................................... 15 Figure 8 Dial-A-Ricle Top Destinations................................................................................................ 17 Figure Dial-A-Ricle Ridership (January 2O18—June 2O22)........................................................ 17 Figure 10 Regional Medical Transportation Trips.............................................................................. 18 Figure 11 Medical Transportation Ridership (January 2O18—June 2O22)................................ 18 Figure12 Fleet Table..................................................................................................................................... 19 Figure13 Amenities hvStop......................................................................................................................2O Tirans�t DeveopmentP|an Figure 14 Performance Metrics Table and/or Charts........................................................................21 Figure 15 City ofWoodburn Local Land Use-----------------------------22 Figure 15 Transit Supportive Land Use and Transit...........................................................................23 Figure 17 City ofWoodburn Population Density (2O2O).................................................................24 Figure 18 Population Trends (Woodburn and Marion County)....................................................25 Figure 19 New Developments and Existing Population Density..................................................25 Figure 20 City ofWoodburn Employment Density hvBlock (2O19) ...........................................27 Figure 21 Major Employers in Woodburn.............................................................................................27 Figure 22 City of Woodburn Combined Population and-Employment Density (ZO2O/2O19)...................................................................................................................................28 Figure 23 City ofWoodburn Demographics-Based Transit Propensity (2O2O).......................29 Figure 24 Bike and Pedestrian Network and Barriers.......................................................................3O Figure 25 Where People Who Work inWoodburn Live (2O19) .................................................... 31 Figure 26 Top 10 Home Communities for People Employed in Woodburn (2019).............. 31 Figure 27 Where People Who Live inWoodburn Work (2O19) .................................................... 32 Figure 28 Top 10 Work Communities for People Who Live in Woodburn (2019)................. 32 Figure 29 TDP Public Involvement Plan (P|P) Activities.----------------------.35 Figure 30 Have you ridden with Woodburn Transit System in the past 12 months?---. 38 Figure 31 |fyou have ever transferred between VVTSand another transit service, whichone?-------------------------------------------- 38 Figure 32 Satisfaction with different aspects ofVVTSservice........................................................ 38 Figure 33 If you do not use VVTS, for which reasons do you choose to use other meansoftransportation?........................................................................................................ 38 Figure 34 What improvements toservice would encourage you tobegin using transit ortouse kmore often?........................................................................................................... 38 Figure 35 Survey Completion Language--------------------------------4O Figure36 Trip Purpose..................................................................................................................................4O Figure 37 How would you have made this trip if bus service were not available?................4O Figure 38 Satisfaction with various aspects ofVVTSservice...........................................................4O Figure 39 Improvements that would encourage riders toride more often.............................4O Figure 40 Woodburn Peer Communities...............................................................................................44 Figure 41 Woodburn Peer Community Service Overview...............................................................45 Figure 42 Peer Community Demographic and Service Overview................................................45 Figure 43 Boardingsper Vehicle Revenue Hour Peer Comparison.............................................48 Figure 44 Boardingsper Capita Peer Comparison.............................................................................49 Figure 45 Revenue Hours per Capita Peer Comparison.................................................................. 5O Figure 46 Operating Cost per Revenue Hour Peer Comparison.................................................. 51 Figure 47 Operating Cost per Capita Peer Comparison.................................................................. 52 Figure 48 Operating Cost per Boarding Peer Comparison............................................................. 53 Tirans�t DeveopmentP|an Figure 49 FareboxRecovery Ration Peer Comparison..................................................................... 54 Figure 50 Scenario Overview Comparison............................................................................................53 Figure 51 Scenario 1 --------------------------------------------'54 Figure 52 Scenario 2--------------------------------------------'55 Figure 53 Scenario 3--------------------------------------------'55 Figure54 Scenario 4......................................................................................................................................57 Figure 55 Quarter-Mile VVa|kshedfrom Existing Routes.................................................................58 Figure 55 Scenario Evaluation Results....................................................................................................59 Figure 57 Route-Level Evaluation Results.............................................................................................7O Figure 58 Preferred Fixed Route Service Plan......................................................................................75 Figure59 Route A— Direct..........................................................................................................................75 Figure60 Route B— Local............................................................................................................................77 Figure 61 Route C— Hwy 214Express....................................................................................................78 Figure 62 Preferred Scenario Service Segments.................................................................................79 Figure 63 Preferred Service Plan Bus Stop Changes.........................................................................8O Figure 64 Implementation Schedule.......................................................................................................87 Figure 65 Service Performance Metrics and Benchmarks...............................................................91 Figure 55 Existing Operating Expenditures and Revenues (FY 2O19/2O— FY2O22/23).......92 Figure 67 Financial Plan —Operating Costs (2O23/24to2O29/3O)..............................................93 Figure 58 Financial Plan —Capha| Costs (FY 2022/23 — FY2O29/3O)..........................................94 Figure 59 Area to Explore East Side Transit Hub--------------------------'99 TIIppIIIIIYIIpII�nsitIIpIII:IIpIIJumeIIpIIIIpv'ngyelloprnIIpIIeIlluntt�tPlan pIIIIpIIumIIpII pII AND IIpIIIIuw pIIIIuw �IpIµI IIpIIIIpIIumIIpII pIIIIuw �IpIµIIIpII pII pIIIlpq�p IIII III mnllll IIII'UIIIIIIIIIIW° IIII° Ulllll mnllll IIII III .III IIIIIIIIW° IIIIIIIIII IIIIIIIIIII UIIIIIIIII°mnllll IIII IIIIIIIIIII SUMMARY III III .IIII'UIY Overview of the Transit Development Plan In 2010,the City of Woodburn completed a comprehensive transit plan for Woodburn Transit System (WTS)that has served as the guide for transit service delivery over the past 12 years.While this WTS11 f �, l has been useful in prioritizing capital and operating investments,the plan is outdated and many of nd6'ICn�r:nVV�umn iirrll ISI urlC`tl'll':ull"y priorities have been completed, including: • The Woodburn Transit Memorial Transit Facility,which has four bus bays, is where WTS connects to POINT,Greyhound,and the new Cherriots Route 80X.This facility also includes parking for about 140 vehicles(for carpool/vanpool or transit riders). • The Downtown Transit Center on N 1st Street and Arthur Street provides a small off-street facility for transfers between WTS and Cherriots Route 10X.The facility includes a small shelter and transit information. • An innovative non-emergency medical transportation service that offers trips between Portland and Salem.This is managed by WTS and provided with volunteer drivers and two employees. • The Dial-A-Ride service was expanded to provide service seven days a week. • The new Express route began operating in 2019 to provide more direct fixed-route service to Woodburn's major destinations. • New bus stops,shelters,and signage were added at major stops throughout the fixed-route system. • Coordination with regional providers has been improved to offer more direct connections to Cherriots regional routes,Canby Area Transit(CAT)and intercity providers(POINT and Greyhound). • Pedestrian and bicycle improvements have been made throughout the city on highways 99 and 214. The 2023 Transit Development Plan(TDP) provides an updated plan for operating and capital needs that is integrated with updated community needs,values,and priorities.The Transit Development Plan is an important document for securing State and Federal funding,the primary source of funding for WTS.The 2023 TDP is also an opportunity to re-evaluate transit service in Woodburn following the COVID-19 pandemic that had a significant impact on how people use,value,and prioritize transit services. City of Woodburn Transit IDeveloprnent Plan Why is Transit, and WTS, Important? Cities and regions support public transportation services for a variety of reasons, including that transit provides travel choices beyond the private automobile,creating a diversified,accessible,and equitable transportation network.A successful transit system creates opportunities to support a variety of community interests: • Access, Participation,and Independence.Woodburn's transit services are especially important for households that do not have access to a vehicle and individuals who have limited abilities.WTS service provides community members the ability to participate in daily activities and to travel throughout Woodburn and beyond with access ' M"Ulk to places of work, recreation,education,and health care. • Safety and the Environment.Transit service is among the safest ways �� \�� to travel.Bus riders also help reduce the number of vehicles on the road and reduce air pollution and greenhouse gas emissions. • Economic Development.Transit has a demonstrated ability to attract economic investment along corridors as well as inspecific commercial areas.Transit is especially critical for low-income households by providing access to Jobs and economic opportunity. • Affordability.Well-functioning transit services can reduce household expenses for individuals and families.On average,Woodburn residents spend about 25%of their incomes on transportation costs Source: p p ( Housing&Transportation Index).The average transportation costs of �� p ) g p 11�\ owning and operating a car,including as insurance and maintenance are estimated at$11,500 a year.While WTS is current) fare-freeA��OlV��1�� \\\l�\� purchasing two 20-ride bus passes every month fora year would costa fraction of this:$450. City of Woodburn 3 Transit IDeveloprnent Plan State of the System Key Findings Existing Transit System Key Findings Market Analysis Key Findings Early in the project,Woodburn Transit System's existing transit An early task in the project also evaluated the underlying demand for services were evaluated in detail.The following key findings helped transit, including population and employment density,socioeconomic shape the recommendations included in the TDP: characteristics,and regional travel flows.Several key findings that have • Some duplication of fixed-route services.While the Fixed guided the recommendations in the TDP include: Route provides more coverage throughout Woodburn, it Population density is highest west of the central business district, serves many of the same locations as the Express Route. as well as just north of downtown in the Nuevo Amanecer and Nearly two thirds of total ridership is heavily concentrated at Stonehedge housing complexes. just seven locations. Employment density is highly concentrated in downtown,along • Ridership on the fixed-route services has largely the entire stretch of Highway 214 from 1-5 to Highway 99,at the recovered.The COVID-19 pandemic impacted nearly all Woodburn Outlet Mall,and around the industrial and commercial transit systems,and WTS was no exception.However, uses near highways 99 and 214.The new Amazon distribution ridership has largely returned to pre-COVID levels.Part of warehouse,along with the existing Do it Best and WinCo this can be attributed to a relatively high dependence on distribution warehouses,are also major employers in the city. transit(based on the community and on-board surveys) but People more likely to rely on transit are more concentrated may also be because fares were suspended in March 2020. south of Highway 214 around the Walmart,in downtown,and the • Connections to regional services are critical.Only about neighborhoods east and southeast of downtown. 20%of people who live in Woodburn also work in the city, . There are several barriers to accessing transit as a pedestrian which emphasizes the need for providing good connections or bicyclist, including the major roadways(Highway 214 and to the other transit services. Highway 99),as well as the railroad tracks and 1-5.The existing • Ridership on Dial-A-Ride is higher than pre-COVID.While signalized intersections,as well as new pedestrian crossings,are ridership declined initially in March/April 2020,it quickly important to note for current and future transit riders. recovered and is now about 25%higher than the pandemic. Woodburn is both an employment center and a"bedroom • Utilization of the popular medical transportation community"for people who work in Salem-Keizer and the program has declined since the COVID-19 pandemic.The Portland metro region.About 80%of people who live in average number of people using this service declined by Woodburn havejobs elsewhere in the region,and about 80%of about 70%,partially due to a lack of available drivers. people who work in Woodburn live elsewhere. City of Woodburn 4 Transit Development Plan Community Engagement Key Findings The project team has conducted several community engagement activities throughout the project.As much as possible,engagement Stakeholder Interviews opportunities have offered Spanish-and English-language options • Stakeholders felt that marketing information could be improved for participants.Key findings are summarized below. and expanded to improve awareness of the services among the general public. Community Survey • The limited service hours does not effectively serve shift workers • Respondents are more satisfied with different aspects of at many large employers(Treetop, Do it Best,etc.). service than dissatisfied, but comfort at bus stops,frequency, . The lack of bilingual operators and WTS staff makes using transit and reliability are all areas where service could be improved. more difficult for some riders and limits the ability to grow transit • Barriers to transit use include inconvenience, long transit ridership. travel times,and schedules that don't match needs. • The most important improvements identified to encourage Planning Game Workshop more people to use transit or use it more often are better Workshop participants identified the corridor along Highway 214 service information, more frequent service,and improved between Highway 99 and the Outlet Mall as the top priority for transfer connections to other providers/cities. higher frequency service. • Key destinations for transit riders include Downtown Woodburn, On-Board Survey Walmart,the Outlet Mall, health clinics along Highway 214, Bi- • More than half of participants completed the survey in Mart,Goodwill,and major employers in west Woodburn(Do it Spanish,and more than 70%of respondents are most Best,Winco,and Amazon). comfortable speaking Spanish. Participants sketched • Satisfaction with WTS service was generally high. out lower frequency ¢� Respondents were most satisfied with safety on the bus and coverage routes or frequency of service,and least satisfied with reliability of demand-response schedules and ease of transfers to other services. service zones in • Respondents indicated that their top priority service residential �� improvements would be earlier morning service,more neighborhoods and to frequent service,and later evening service. portions of Highway 99. Planning Game Workshop,November 2022 City of Woodburn 5 Transit Development Plan Preferred Service Plan i Preferred Scenario Route / Route B / r Route C TLJ r , 3 i r r` F to a Woodm I u. a �-premi m Outlets 4 .• � ry ry m wpµ m f� ro a.` Mem Transit Cents" f Mamonaf Woodburn HS Salual 'Hza i """k �� 9aoY b Medical Carte Mid Valle -- mC mW W m m m Wmm m clic �y // iw� ® f w m c a v a m iw,i�m .m a m amb m Elul( gen eg r�©n fe r T . v� `Nellie Muir ES © album E1 _ Goodwill iAmazon War Ouse owntgyun a iiu.�rra r" rraneit'e c rI IT K �ofla t t ^ 0srtenmal Park n m m m W ® m ✓ s�n�Yre l Destinations „. .City Limits p Retail Grocery Urban Growth Boundary 8 School Library ®City Hall 0 Transit center / •, Park or Open Space ©Clinic O Maj or employer f, �� --.......J 0 0.26 0.6 Miles / City of Woodburn 6 Transit IDeveloprnent Plan Capital Improvements Corresponding to the Preferred Service Plan,a series of capital improvements are recommended over the life of the plan. 1� NOMM117h� �t Vehicle Replacements • Paratransit vehicles.One modified minivan would be replaced in FY 2022/23 and a second modified minivan will be replaced in FY 2024/25.Two Cutaway Dial-A-Ride vans will be replaced in FY 2023/24. ' • Fixed route vehicles.Two older buses used for fixed route operations will be retired and replaced by new diesel low-floor vehicles.The first vehicle will be replaced in FY 2022/23 and the secondy vehicle will be replaced in FY 2024/25. `',;cath IVtetro Area Regional rrun,r,lt (`',;IVARF)In Wlh,onvllle recently Expansion Vehicles (Electric Buses) acquired electric vehlcle,r.(Source: It is recommended that WTS begin transitioning their bus fleet to electric vehicles.This follows ODOT's Proterra) initiative to accelerate zero emission vehicles to reduce greenhouse gas emissions.The City is currently applying for a State of Oregon grant that would facilitate the purchase of the first electric transit vehicle, along with necessary EV charging infrastructure.It is anticipated that the first electric vehicle would be put into service in FY 202/25(at earliest)and that as older fixed route vehicles are retired throughout the plan (in FY 2026/27 and FY 2028/29),those replacement vehicles should also be electric. Yi Bus Stop Enhancements All bus stops with more than 2 daily hoardings are retained with the Preferred Service Plan,and none of the removed stops is more than 1/4 mile from another stop that would still have service.A total of 31 new stops are also added, including four stops with shelters.Stops with shelters would be added at Centennial p 9 p p Park,on Park Avenue(one on each side of the street near Legion Park),and at the Safeway on Molalla I'„,,,tc,p wlth,.',helter on Young Street Road. Technology Enhancements During the plan,WTS should explore providing real-time arrival information to passengers,either through the development of an app or with displays at key stops. City of Woodburn 7 Hill 000 000 000 000i 000i 000i Hill Transit Development Plan -m - EIr- -ri i IiE sys- ISE m ovlife°IiR ISI life° This chapter provides a detailed evaluation of existing transit services, and an understanding of transit markets, demand, and service needs in Woodburn. To understand the strengths and opportunities associated with the existing system, this chapter provides an overview of: ■ Existing transit service types and operating characteristics ■ Existing ridership and performance trends ■ Transit markets defined according to population, employment, and socioeconomic characteristics ■ Major employers and activity centers ■ Commute and travel patterns ■ How well existing services are matched with demand and community needs The chapter concludes with an overview of community engagement activities that have been conducted as part of the Transit Development Plan, and which will serve as a guide for development of operating and capital improvements later in the report. City of Woodburn 9 Transit IDeveloprnent Plan WOO ISI II )RJIM COMMUNil"rylife°IiR ISI life° Located in the central Willamette Valley,Woodburn is a thriving and dynamic community.With one of the busiest shopping Community Statistics' Bp Oregon(the Woodburn Outletdiverse d a vibrant destinations in downtown,Woodburn salso oe of thmost IIIIII li Ili IiIIOIVIII l�lm lli� lllllli I Im Illi m®i Population(2021) 26,054................................347,1.1.9...........................4,246,.1.55............ communities in the Pacific Northwest,with as many as 60%of the ............................................................................................................................................................................ community identifying as Hispanic or Latino.Woodburn is also a Employment(2019)2 9,900 164,,310 1,942,878 ........ ......... ......... ......... ......... distribution hub for several large employers such as WinCo Population identifying as Hispanic or 57.4% 28.2% 14.0% Foods, Do it Best,and Amazon(planned to open in 2023 or ....Latino ............................................................................................................................................................................................................................................................................................................................................................ 2024).Woodburn also boasts a sizable retirement community as Persons under 18 years 28.5% 24.0% 20.3% .................................................................................................................................................................................................................................................................................................................................................................. well as a higher proportion of younger residents compared to Persons over 65 18.1% 16.3% 18.6% .................................................................................................................................................................................................................................................................................................................................................................. Marion County and the state. Household Size 2.98 2.77 2.49 ................................................................................................................................................................................................................................................................................................................................................................... Figure 1 City of Woodburn Fixed Route Transit Service Map(Fall 2022) Median Household Income $52,251 $61,817 $65,667 ... .... .... .... Mean travel time to work(minutes) 25.9 24.4 23.9 .... .... .... .... ... ... ... ... Annual Transportation CostS3 $15,011 $14,254 n/a .. ... Households without access to a 1.4% 1 8% 3 2% �Gr vehicle roodburn Transit ridership(Workers) 12% 1.8% 4 5% ... .. W °t buto �T iC t t Bureau, nsrnic, r? Ll.,Cens�.i, crr7y i.irdir7rl rnr,lcryer Icr�.cr,eV7crlyd Com wm�',,r a y munityOvervievd Key Findings W., City N 1 • Woodburn has a significantly higher proportion of residents identifying as Hispanic or Latino ,ru,� rra �c < n (57%)and a higher proportion of younger residents(28.5%)compared to Marion County �iiand Oregon. �� ""°°+,, • Travel time to work is longer for Woodburn workers than for Marion County or Oregon residents as a whole.This reflects the high percentage of Woodburn workers who work ` outside of the city(about 80%). • Households with access to a vehicle in Woodburn is high compared to Oregon and Marion Fi,eaRae , County residents.At the same time,transit ridership is lower.The high vehicle ownership UyLi 1° and low transit ridership also corresponds to higher annual transportation costs for Woodburn residents. City of Woodburn 10 Transit IDeveloprnent Plan ISI DCAI a SERVICE OVERVIEW Woodburn Transit System operates two fixed routes that circulate within the city, referred to as the Fixed Route and the Express Route.They both connect key destinations including Memorial Transit Fixed Route Center,Downtown Transit Center,and major retail and health care destinations.Both routes start and The Fixed Route(the orange line in end their trips at the Downtown Transit Center.The two routes duplicate service along much of their Figure 2)runs once per hour between alignments(for example,Highway 214 from Memorial Transit Center to Bi-Mart at Highway 99). 8:00 am and 6:00 pm Monday-Friday, Figure 2 Local Fixed Route Service 9:00 am to 5:00 pm on Saturday,and /.� 9:00 am to 3:00 pm on Sunday.It City of Woodburnoperates in a modified figure-8, Transit Routes i starting at the Downtown Transit and Destinations Center,then serving the Memorial J / Transit Center,Woodburn Premium J r Fixed Route Outlets,and Walmart before looping Express Route back through downtown and along the City Linits J retail corridors of highways 99 and 214. ^e Woodburn Pnu outlets '" Urban Growth Boundary Park orOpen Space p � „Woodburn asyeq y Express Route Nf eelkbGltitai, "CI9 c:f © �1 9e t Care© ©d Val y Plaza D.it,ue tw " o �"T „ ° ^�In ICenter The Express Route(blue line)runs every M t � '`��` � N 9a Fdq�81 i �S fewey wn n,n t cen 30 minutes on the same weekday and 6 NelleHu ES `st�k sd cel; w do c-. ,, ,- , S� R, �n weekend span as the Fixed Route.It AmawnW h se �" W II t o py ,, . oodb P bi U G dw completes a loop in one direction,then �IdW n cr , Ir came e reverses direction and runs a trip in the T opposite direction the same �. alignment.The Express Route serves v Msb a ag essentially the same key destinations as the Fixed Route,with the notable Nna " exception of Woodburn Premium \' Outlets. J J , ! e �� Data Sources:City of Woodburn,FSRI 0 0 .3 0.6 Miles „— City of Woodburn Transit IDeveloprnent Plan Fixed Route Ridership WTS collects ridership data by trip for each route and service but does not generally collect ridership data by stop on the fixed route system.As such,the project team conducted a"ridecheck"for both the Fixed Route Ridership Fixed Route and Express Route on a Wednesday in October 2022 to understand ridership patterns at Highlights the stop level.Boardings and alightings for all trips on both routes on this day were combined and are • There were 110 total daily boardings recorded shown in Figure 3. across the two routes. • Boarding and alighting activity was heavily Figure 3 Fixed Route Boardings by Stop concentrated at just a few key stops,as shown Daily Ridership by Stop in Figure 4.These 7 stops accounted for 67% of all stop activity. � � • 25 out of approximately 55 stops(45%)served by the two routes had zero boardings or alightings. ".� Ridership by stop Figure 4 Total Daily Boardings and Augndngs Total stop 11`1 ty Alightings by Stop i w e 1 1 B—dmgs �1 r P SW bubblesaresc W II! muuu y'm' �x,,y � l i � ////�/ proportlonully By mmistop aotivlty �,�nO \v�i^ I1 P1GR MtlV f1 yP1 —.. mow, � mev rxrryp � ro No boardings or alightings a � o Rid-hip,m^� � III II III� ISI I iii III I�ilii II "W ,iag"",�� sbscronomecsrded nnn BI Mart Woodburn 42 r Wednesday m October 2022 Downtown Transit 33 Al 4�'d axed Rete Center Express Rode .... ..... .... Walmart 24 Premium Outlet 12 .Stores ......... ......... Mid Valley Plaza 12 Nuevo Amanecer 10 Lincoln/Park Avenue 10 c ,, � 0 0.3 oeMiso "�� Date saurcos.mey or woodbum sHI GTS Subtotal 143 .............................................................................................................................................................................. All other stops 70 ................................................................................................................................................................................. TOTAL 213 City of Woodburn 12 Transit IDeveloprnent Plan Fixed Route Ridership Trends Total fixed route system ridership(Fixed Route and Express Route)was approximately 1,500-2,000 riders per month prior to the COVID-19 pandemic.The Express Route began service in September 2019,just a few months prior to disruptions to social and travel patterns caused by the COVID-19 pandemic.Throughout most of the pandemic,service on the Fixed Route was limited to weekends only,with the Express Route running most days.Total fixed route system ridership dropped as low as 890 riders per month in May 2020,a drop of nearly 60%from the pre-COVID peak in October 2019. Ridership in recent months has surpassed pre-COVID levels,averaging 2,000-2,600 riders per month in the first half of 2022.This defies the trend generally seen across most U.S.transit agencies of ridership hovering well below pre-pandemic levels.A large part of the recovery of ridership may be attributed to a high percentage of transit-dependent riders,as well as free fares(which were suspended in March 2020). Figure 5 Fixed Route Boardings by Month(January 2018-June 2022) 3000 2500 2000 1500 1000 500 0 O� O� O� O� O� O� O� O� O� O� O� O� OJ OJ OJ OJ OJ OJ OJ OJ QJ QJ QJ QJ O O O O O O O O O O O O N N N N N N O O O O O O O O O O O O O O O O O O O O O O O O N N N N N N N N N N N N O O O O O O O O O O O O N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N O O O O O O O O O O O O N N N N N N N N N N N N O O O O O O l6 Ul O- l6 O O O Ul U O Ul l6 Ul Ul U O Ul O W C l6 7 Li E Q E 7 Q M Z 0 -D Li E Q E 7 Q M Z O O Li E Q E 7 Q M Z O 7 Li E Q E 7 Q M Z 0 7 Li E Q E 7 City of Woodburn 13 Transit IDeveloprnent Plan Regional Service Profile Several regional services,both public and private,connect Woodburn with destinations near and far. Cherriots(Salem)and Canby Area Transit(CAT)provide the most frequent regional connections to Public Transit the nearby cities of Hubbard,Aurora,Canby,Oregon City,Wilsonville,Keizer,Silverton,and Salem. • Canby Area Transit runs up to hourly service The services that connect to WTS are shown in Figure 6 and the details of each service are described between Oregon City and Woodburn on route 99x,which stops in Woodburn at Bi-Mart(corner in Figure 7. of OR-99 and OR-214). Figure 6 Regional Services • Cherriots runs up to 8 trips per day on three �YFlIr I(I`ivco,u b"rtrrwulkr r'. ,VVet n �� stone routes,stopping in Woodburn at the Memorial . RegionalTransit Center,Downtown Transit Center,and ydr»pJ0 k Tualatin r e' t .rz,a ieg cit Bi-Mart.sn�Waod y . Cascades POINT serves Woodburn Memorial Mlle V I wllse�l o e on Transit Center with three southbound and four C�rlton '�` �, I ...1 �� l northbound trips per day_ Lafayette e ) x�jg , �f.�undee i � yi ggrle G nby � Routes Private Transportation j� Chordate r n st.p' D°°°"� �'/p urera �� 1ox Woodburn/Salem Exp. • Greyhound buses serve Memorial Transit Center McMmnvi(le zoe t eJr ^', °� with two northbound trips and one southbound { <„r�k 20XN MartnnCty1SaiemF.xp. P 8DX Wilsonvuiet KeizerExp. trip per day. bard IGroome Transportation runs an hourly shuttle to �... f Canby Area Transit(CAT) � �oodburn �f � ssx Portland International Airport. �. �� '`' �'�� }� POINT Fronteras Del Norte operates one northbound Cascades PCiNT and one southbound trip per day,connecting °oervats C ty Express Loop cities from Yakima,Washington to Tijuana, t.An Woodburn Transit System Ikduuerlrpvvr r riGit — Mexico. _. � A (E) x Fixed Route ,� � -•- e( M /�. �. Q f I Y,rrfasiv 1,ulnY;,V �City boundary y5ycotts Mills - „ County boundary r KetzerSilverton Iar,uKe v� � �N�1 alent r �I) �v ........... _� (`%l) Dt Sources-City of Woodburn ESRI, R ix Trirlet City of Woodburn 14 Transit Development Plan Figure 7 Regional Service Summary flfll III II ®In III fill In IflI�WI 01 ii Ifl Vi a Iii a... III Illllu Y°I ® uI ®a.: ®®wWI � o li Iii� i ifli iflli li Iii Ill Canby Area 99X Weekdays M-F,Sat Woodburn BiMart Transit(CAT) 14 trips NB(6:32am-7:32pm,departs hourly) $1.00 M-F and Free on (end of line) Woodburn 14 trips SB(622am-722pm,arrives hourly) Saturday. Oregon City Saturdays 6 trips NB(9:32am,11:32am,1:32pm,2:32pm,4:32pm,5:32pm) 6 trips SB(922am,1122am,122pm,222pm,422pm,522pm) .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Cherriots 10x Woodburn Transit Center M-F,Sat Vires Downtown Transit Center Woodburn Weekdays Full Fare=$2.25 Salem 8 trips NB(6:41 am,8:17am,10:31 am,1:16pm,Z47pm,5:17pm, Reduced=$1.50 Woodburn Bi-Mart(end of 5A5pm,8:11 pm) Youth=Free line) 8 trips SB(6:33am,7:06am,&50am,11:35am,1:07pm,158pm, 5A2pm,6:38pm) Saturdays 3 trips NB(9:15am,107pm,5:15pm) 4 trips SB(7:35am,9A2am,3:35pm,5A,lpm) Woodburn Bi-Mart(end of line) Weekdays 8 trips NB(&47am,823am,10:37am,122pm,Z54pm,524pm, 5L2pm,&17pm) 8 trips SB(624am,&57am,8Alam,1127am,12:58pm, 148pm,5:32pm,&29pm) Saturdays 3 trips NB(92lam,3:14pm,522pm) 4 trips SB(726am,9:33am,126pm,5:35pm) .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Cherriots 20x Weekdays M-F,Sat Full Fare=$2.25 Woodburn Bi-Mart Woodburn 5 trips SB(departs 6:13am,&42am,12:33pm,4:03pm,7:10pm) Reduced=$1.50 (end of line) Salem 5 trips NB(arrives 8:35am,11:05am,1225pm,146pm,&44pm Youth=Free Saturdays 4 trips SB(departs 8:1lam,10A7am,222pm,HOpm) 3 trips NB(arrives 10:35am,2:10pm,4L2pm) ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Cherriots 80x 4 trips NB(6L2am,11:30am,428pm,&28pm); M-F Full Fare=$2.25 Memorial Transit Center Keizer=, 4 trips SB(7A6am,12:21 pm,521 pm,728pm) Reduced=$1.50 Wilsonville via Youth=Free Woodburn City of Woodburn 15 Transit Development Plan 0 o iflli i Vi a ®m i lii flu m iflilfl lii ii ifl Vi i i�i a iii �a iii 16ufl "' � o o iflli i Vi a Ill liii ii iiia i.0 ii i ifli Vii ui lVillllio lm,,,, ®a.: ®wamiflifli POINT Bus 3 trips SB(12:50pm,&OOpm,10AOpm); M-Sun Amtrak Fares Memorial Transit Center Portland 4 trips NB(1020am,1:50pm,3:15pm,8:10pm) Woodburn to Eugene:$16 Eugene via Woodburn to Portland:$7 Woodburn ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Greyhound Bus 2 trips NB(820am,7:30pm) M-Sun Woodburn to Portland:$15 Memorial Transit Center 1 trips SB(8:30am) Portland to Woodburn:$26 ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. GROOME Shuttle 24 trips NB(by reservation only,every hour) M-Sun PDX Airport I.;Woodburn:$36 Woodburn Best Western Transportation 24 trips SB(by reservation only,every hour) ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Fronteras Del Bus 1 trip NB/1 trip SB per day M-Sun Depends on distance traveled; Downtown Woodburn near Norte Routes connect numerous cities from Tijuana,Mexico to Yakima, one-way fare from Woodburn Front St and Grant St Washington,including Woodburn,Salem,and Portland. to Yakima starts at$63. City of Woodburn 16 Transit IDeveloprnent Plan Dial-A-Ride Service Characteristics The Dial-A-Ride program is WTS's ADA complementary paratransit service for persons with disabilities as well as service for seniors living in the city limits.The Dial-A-Ride program goes Dial-A-Ride Ridership Trends above and beyond what is required by the ADA by providing service throughout the city.Service As shown in Figure 9 below, ridership on the hours on the Dial-A-Ride mirror those of the fixed route service(Monday through Friday from 8:00 Dial-A-Ride has fluctuated over the past few am—6:00 pm;Saturday from 9:00 am—5:00 pm;and Sunday from 9:00 am—3:00 pm).Requests years.Prior to the COVID-19 pandemic, for service must be made one day in advance.Top destinations include DaVita Dialysis Center, monthly ridership was generally between 500- Walmart,and several medical clinics. 600 trips per month.Like most transit Figure 8 Dial-A-Ride Top Destinations services,ridership declined sharply(about 50%) in March and April 2020, but quickly rebounded.By late 2021 and early 2022, Top Destinations �0ridership on the Dial-A-Ride was consistently exceeding pre-pandemic averages.This increase may be due to new eligible riders, Ridership by Destination [we week trip rora)s but free fares are likely encouraging some ,am lay 2022. aro roportlono0yslzod, 100 are to take more taps. so Figure 9 Dial-A-Ride Ridership(January 2018— 1D June 2022) 900 750 f ) ! 1 600CityipI4i�� t r�., � i,:un •ry 911 t C t �,, 01 '�`�' )1��'u �"� "^ - „nmutiom01, m Urban \\v� UrbannGrowth Boundary 450 p Mark or Open Space 300 150 ..._. 1 O N N N M 61 61 O O O N N O O O O O O O O O O O N N N N N N N N N N N N N N � c >. � �a c >. a c >. m mm mm mm mCU m m � r--�� N� Data Sourree:CIry oP Woodburn,ESRI,0 0.3 0.8Mlea Hemx y — City of Woodburn / 17 Transit IDeveloprnent Plan Medical Transportation Program Overview In addition to the Dial-A-Ride service for local trips,WTS also operates a volunteer driver program for non-emergency medical appointments locally and between Portland and Medical Transportation Ridership Salem.The service is for riders who are eligible to use the Dial-A-Ride service,and there is Trends no charge for the service(though donations are accepted).Approximately 45%of trips are As shown in Figure 11 below, ridership on the to Portland-area hospitals including OHSU and the VA hospital,45%are to destinations in volunteer medical transportation service rose from Salem,and 10%are trips local to Woodburn(see Figure 10). about 60-80 trips per month for the first half of Figure 10 Regional Medical Transportation Trips 2018 and then rose to between 100-140 trips per ilplcbns'a,x�uu�� -��:� A'��1bdStone month through early 2020.The number of trips /r Sherwood z,ludla estt�n `i declined dramatically due to the pandemic and Ori on Cit Y has yet to recover to previous monthly trips. Newburg �.., will',O vWlle `✓r✓ Carlton �� ;7 i,� Qa, � 1 Between July 2021 and June 2022,the service ��7 p btu 45 y aaulnliCounty , i � provided about 30 trips per month. �upZdee A0 POr �8nt� Lattayette �� Barlo � nbY Figure 11 Medical Transportation Ridership(January fcnnvillDonq�d 2018—June 2022) Mi Da tBYr St.Pau� �urora 150 120 W�odbur % Molally G LOCaI U.� 90 60 ais yat �»ci�u w Co n11 V t. 30AA o'601 f�:a wlt t•oa k 8 ouuilPV / ""t.Angel � �� otts Mills 0 � �� ,:•, N N N 61 61 61 O O O Koizzr t as"�� m L y 0 0 0 0 0 0 0 0 0 0 0 0 0 0 B i N N N N N N N N N N N N N xS�Cverton v a a m a m m r a Q o Q o Q o Q o a �f) .. �. /(_, �-,Suleiri U �. City of Woodburn 18 Transit IDeveloprnent Plan Fleet and Facility Overview Vehicle Fleet Woodburn Transit System's operations and maintenance(O&M)facility is located at 202 Young Street in Woodburn.This facility is largely used to store and maintain WTS's fleet for the three services(fixed route, Dial-A-Ride,and the volunteer medical transportation program),but also includes office space for WTS's administrative staff,supervisors,dispatchers,and customer service support staff. WTS operates and maintains a fleet of 11 vehicles.The 40'Gillig low floor bus is generally used on the Fixed Route,while a cutaway vehicle operates on the Express Route.Other vehicles are used for dial-a-ride and volunteer medical trips. Fi ure 12 Fleet Table IIIII�iii lig di iii Chevy Uplander Van 2006 Fair 5/1 ;3/2 142,160 4yrs/100,000 miles;small,light-duty Gas .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Ford Cutaway Van 2008 Fair 10/2 99,318 5yrs/150,000 miles;medium,light-duty Gas ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Champion Bus 2009 Fair 35/2 210,057 10yrs/350,000 miles;medium,heavy-duty Diesel ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Dodge Caravan Mini Van 2011 Moderate 1/2 WC 85,420 4yrs/100,000 miles,small,light-duty Gas ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Chevy Cutaway Van 2011 Moderate 10/2 80,334 5yrs/150,000 miles,medium,light-duty Gas ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... MV1 Van 2014 Moderate 3/1WC 55,600 4yrs/100,000 miles,small,light-duty Gas .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Gillig Low Floor 2015 Good 40/2WC 105,485 10yrs/350,000 miles,medium,heavy-duty Diesel/DEF ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Ford Cutaway Van 2015 Moderate 8/2WC 72,258 5yrs/150,000 miles,medium,heavy duty Gas ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Dodge Caravan SE Van 2018 Good 4/1WC 33,050 4yrs/100,000 miles;small,light duty Gas ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Arboc Bus 2019 Good 20/2WC 68,669 4yrs/100,000 miles;small,light duty Gas Arboc Bus 2022 Excellent 27/2WC New 10 yrs/350,000 miles,medium,heavy-duty Diesel/DEF City of Woodburn 19 Transit Development Plan Stop Amenities In Fall 2022,the Fixed Route and Express Route together served approximately 55 established stops, Bus shelters dignify transit use by including the Downtown Transit Center and Memorial Transit Center.Ten of these 55 stops(less than giving people a place to wait that is 20%of stops)have a bus shelter,while most stops simply have a sign post.Some shelters have additional shaded and protected from wind and amenities such as benches and garbage cans. rain.Analyzing how stop amenities Figure 13 Amenities by Stop align with bus stop usage can help Daily Ridership identify areas for new investment in shelters and other amenities,though n. ,>' �;c° ��U� and Stop Amenities maintaining bus stops can present significant costs in labor and materials. Ridership by stop Shelters are distributed across the city / -- 0-6_i2 Total doily and are not concentrated in one area or War _1.5 boaraings+afightings along one route. Ir D Most of the highest ridership stops "s'R �" ° �a a �� Stop amenities currently have bus shelters Bi Mart, Nue Dano ec,r Mid Wild' �; Nes shelter Mid Valley Plaza,Downtown Transit �� d � No sneiter Center,Walmart,and Memorial Transit Is"IjIlr ger Center. ;:wrgncrt ' r,r„ 6 qd ,,fix • Many relatively busy stops do not have shelters,including Goodwill&Highway I' 99,Lincoln St at Park Ave,and Woodburn 1001 1 ¢t,r y, eoabw�i �, Premium Outlets. Rdm r.. ,.,.,. ��,City Limits � r�� v union oreWin Boundary • There is no shelter at Woodburn awki Parkor Open Space I Premium Outlets,and the stop location, y, =yv ` " currently on the west(back)side of the v outlet mall,is not clearly marked. • There are no shelters at stops along Highway 99. 11 Ill ills, D 0.3 D.8 Miles Data Sources:City of Woodburn,ESRI,�4 Remix City of Woodburn 20 Transit Development Plan Performance Metrics Figure 14 below provides a summary of operating expenditures and revenues as well as performance data and key performance metrics for Woodburn Transit System between Key Transit Performance Metrics 2017 and 2021.Where available,data is provided separately for fixed route(FR)and Passenger trips per revenue hour(also known as demand response(DR). productivity)is used to measure service effectiveness,or how much the capacity of the service is being used. Figure 14 Performance Metrics Table and/or Charts Between 2017 and 2021,WTS fixed route riders per 2017 2018 2019 2020 2021 revenue hour has declined from about 7.5 passengers per S r w wv w tw w r w w w www hour in 2017 to around 5 passengers per hour in 2021.This Fixed Route $375,910 $361,700 $471,367 $541,672 $416,427 decline is largely due to the pandemic.On demand Demand Response $276,439 $241,133 $191,062 $232,145 $277,618 response,productivity increased over the five year period, Total O .Ex enlllllses $652,349 $602,833 $662,429 $773,817 $694 WS even during the pandemic.This trend is common among q qaa°p rrarrur frurT ,,. f ff ff llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllf Federal Assistance $278,707 $244,581 $240,880 $298,370 $405,649 paratransit services where passengers are more dependent State Funds $151,875 $205,000 $205,649 $378,106 $419,969 on transit for daily needs than fixed route riders. Local Funds $116,000 $116,000 $116,000 $61,687 $154,874 Operating cost per passenger trip is used to measure Fare Revenues(FR) $25,833 $24,121 $22,841 $18,933 $0 service effectiveness,or how well the service is being used Fare Revenues(DR) $12,393 $13,131 $21,151 $16,721 $0 by riders.Between 2017 and 2021,WTS's cost per Other Funds $67,541 $0 $55,908 $0 $0 passenger trip on fixed route services increased by 23%but Total Revenues $652,349 $602,833 $662,429 $773,817 $980,492 declined by about 15%on demand response. Fixed Route Operating cost per revenue hour is used to measure cost Annual VRH 2,985 3,048 3,048 4,504 3,742 efficiency,or how well resources are allocated within WTS. Annual VRM 44,250 45,283 45,283 74,601 58,286 Between 2017 and 2021,this measure decreased by about Annual Unlinked Trips 22,533 22,374 22,374 18,473 20,223 16%for fixed route services but increased by 44%on Demand Response demand response. Annual VRH 5,834 6,697 6,697 5,563 5,741 Annual VRM 77,200 82,043 82,043 62,161 53,773 Farebox Recovery measures the percentage of the total Annual Unlinked Trips 7,440 8,988 8,988 7,905 8,828 operating costs that are covered by fare revenues.At the Performance Metrics system level(both fixed route and demand response),the PassengersNRH(FR) 7.5 7.3 7.3 4.1 5.4 farebox recovery declined to 0%in 2021 due to a PassengersNRH(DR) 1.3 1.3 1.3 1.4 1.5 suspension of fares during the pandemic.The overall Op.Cost/Passenger(FR) $16.68 $16.17 $21.07 $29.32 $20.59 farebox recovery was between 5-7%prior to the pandemic. Op.Cost/Passenger(DR) $37.16 $26.83 $21.26 $29.37 $31.45 It is important to note that 2021 is the most recent data available Op.Cost/VRH(FR) $125.93 $118.67 $154.65 $120.26 $111.28 from the National Transit Database and that recent service Op.Cost/VRH(DR) $47.38 $36.01 $28.53 $41.73 $48.36 effectiveness trends will continue to improve as ridership Farebox Recovery(ALL) 5.9% 6.2% 6.6% 4.6% 0.0% recovers. VRIl Vehicle Revenue hour,,;VRIM :Vehicle Revenue IMiler City of Woodburn 21 Transit IDeveloprnent Plan IMXf ,li IiEr ANA[IYSIS To supplement the evaluation of existing WTS services,the need for transit services was evaluated by looking at the underlying market and potential demand for service.This section Factors Related to Transit Demand uses the most current Census data available(from 2020 in most cases),employment figures Transit demand is strongly related to six factors from ESRI's Business Analyst,as well as information provided directly from the City of that are the focus of the market analysis: Woodburn.Our approach involves assessing the current demand as well as expected future • Population and population density—Transit relies on needs.Findings will be summarized in the final section of this report where opportunities for people in proximity,so higher population density makes it transit improvements have been identified. more feasible to provide higher levels of service. • Socioeconomic Characteristics—Different people are Figure 15 City of Woodburn Local Land Use more likely to use transit than others,so this analysis looks for people that share characteristics with transit jCity ofWoodburnriders,like lower-income and zero vehicle households. Land Use Employment and Employment Density—Travelling to and from work are the most frequent and predictable trips / for most people.This analysis focuses on places with a i /� high density of jobs and where transit can play an VIII �� /�, important role.Trips to schools,especially to colleges like Commercial Chemeketa Community College or high schools where Commercialmeoa important students are more independent,f endent,are also im e P P oawntawa oar a Conservation J, �� 9° IIIIIIIIIIII markets for transit_ Industral Park • Development Patterns—There is a strong correlation [[[Light Industrial Mixed Use Village between development patterns and transit ridership. CV, Mod. � Med./Nadal Med.Density Res Transit is 0a$10r to U$0 and more Conv0nl0nt In ar0a$with F sRieodaisRRa: denser development and with a mix of land uses an with d RetirarromG mmunitysFRea. a good pedestrian environment(such as downtown PuminaodSam!-Punic Woodburn). A,//� o, Major Activity Centers—Larger employers,colleges, 11, major shopping centers,and downtowns can attract large volumes of people and generate many transit trips_ �� I • Travel Floods—Travel flows provide information on where people originate and end their trips,which shows which AS locations and corridors have the highest travel demand. � Inter-community travel flows(such as to the Salem or Portland areas)are also important to assess regional transit priorities. Data Aau res C-fyof Waodbum,FSRI _ 0 0.3 �.6 Miles City of Woodburn 2 Transit IDeveloprnent Plan Transit-Supportive Land Use and Density Different levels of residential and employment density are supportive of different levels of Overall,Woodburn falls in the mixed transit,as illustrated in Figure 16 below. neighborhoods and low-density categories(as Figure 16 Transit Supportive Land Use and Transit highlighted in blue),with a few pockets of higher w population and employment density scattered throughout the city.Areas with the highest land k=,iia,anksJobs A ppropar".ato r w-quiou"f�cy. Land Use°rype pe;r Acep poor nacre Typos of•rran%M Or serwpce use density include: Downtown Woodburn y +>' r,1 lo'n'ap'l''r • Around Walmart and neighborhoods to the south rarbuuwarrawnn a Uaahtl N"T Iw�ankI p..aarml mow" Mm ps au�piiar g rupgp,Dw,oa"aay corflaors, Ra N Ow D- • South of Highway 214 between Front Street and Boones Ferry Road „`jro�1a3�i 3 i�1 t r.,t a.t„ a �t �yRtt�l �,�a a� 1,� • The neighborhood southwest of the intersection of uurik r" MIRT �Raar W Locall ;r "f°rr `r Highway 214 and Highway 99 pr,r a-a, Hugo a Because all communities have a mix of land use types and residential/jobs density,it is important S,uarRxcur ,,n awu"rrdUse s,us � to note that the graphic to the left is indicative of ,y appropriate types of transit service based on land 36 lar r,°�fi 9"sy q,,,,(t�;P nd11111U roi rA ° � use densities and is not intended to be rN0NINIr°'"'"a`00s ar'.� arv� ^^'� prescriptive.The types of transit service and 61pp,moi„ corresponding service frequency are generally Low,rymnOtr -41 ° nr Pons rr appropriate for land uses that are the most ImWrroa �ltlak0%h'Wr�N?W.W"'t.. rte[IMPIr AIra� tra—Irt Popo common along a transit corridor or route.As such,the transit services in Woodburn are <2i I On N� rrpur�r�s6' POW �Aldoamaars vOaruaNOW appropriate based on the land use types and "p r s+Ysro density in the community today. City of Woodburn 23 Transit IDeveloprnent Plan Population Density and Growth Population density is an important indicator in determining underlying demand for transit.In general,areas with Figure 17 shows the higher population densities tend to be more transit-supportive for people living and working within walking population density by distance to transit stops. Census block for Woodburn in 2020.The areas in the Figure 17 City of WoodburnPopulation Density(2020) region with high population 2020 Population density are west of the Density by Census Block central business district,with the highest population density(i.e.50-94 residents per acre)just north of Resmearsperoore downtown In the Nuevo � T1 Iii .. 6-14 Amanecer and Stonehedge gWoodburn Premiu uelets I I �//�/ °" �f' �JJJJfl�� 14-24 housing complexes. Iv r log) 25-39 i -94 50 pv �, I i I I Woodburn HS / Legacy - '% C I(1/j Legacy B UrfjenC Care MdVal PI Solan_a�1Clrcat f. Clink / © y 0o rtlest Warehouse® Iv77T �© flmaiC� — 1 I i i f 7r IJ © 7 3afg T' o ' Fd a61 �t ® G CltyLlmits Winoo Distribution C er Q.. f /dei �.. i Urban Growth Boundary matt / �, �J j P��,�//� , F Park or Open Space NtNh Woodburn r Public LIb ap%Pa C�(;�WoRdbur��u QroAzan Warehouse O �/ ©6 d n I � c I tpv�r'i f(absll ter I it Valor MS P `� ; j„ tm p r � > iscuvmi (� � Data Sources.City of Woodburn,SSRI, 0 0.3 0.6 Miles US Census 2020 City Of Woodburn 24 Transit IDeveloprnent Glean Population Growth Woodburn grew by nearly 2,000 residents between the 2010 and 2020 U.S. At the same time,growth and development in Woodburn is Census surveys,an increase of 8%(Figure 18).This is slightly slower than the undeniable,with major new apartment buildings and housing regional and statewide trends in population growth—Marion County and developments currently in construction or soon to begin Clackamas County grew by 10%and 12%, respectively,in the same time period, construction along Highway 99, in the area south of Walmart, and the state of Oregon as a whole grew by 11%.According to projections and in the neighborhood between Hayes St,Settlemier Ave, produced by Portland State University's Population Research Center,the and Parr Rd.Another large apartment complex is in the relatively slower growth in Woodburn is projected to continue into the next planning stages adjacent to the Woodburn Outlet Mall. decade,with 7%growth in Woodburn projected compared to 11%for Marion Developments in process or in the near-term construction County and 9%for Clackamas County. pipeline will add nearly 3,400 housing units in Woodburn(see Figure 18 Population Trends(Woodburn and Marion County) Figure 19 below).This increase in residential density will alter to a iliilfliilli ifli lli aWuoiliiiliiii fl the landscape of transit demand in the coming years. IIII II III., F,,I, IIII Iii IIII IIvlls�i�1'11` '!�� Woodburn 24,080 26,013 8% 27,809 7% .............................................................................................................................................................................................................................................................................................................................. Marion County 315,335 345,920 10% 385,366 11% .............................................................................................................................................................................................................................................................................................................................. Clackamas County 375,992 421,401 12% 460,401 9% ............................................................. .......... .........................................1. . .................................... .............................................................. Oregon 3,831,0744,237,2561% .3. `',ourcer:(1)U.S.Cer.,u.c,vi,Porll;anrd`,trate Urilver,lty(PSU)Population Rer,eurch Center;(;�) ! Population Fte;e;arch Center FISU cdoer riot pro duce,,tratewlyde projection,.', City of Woodburn 25 Transit(Development Plan Figure 19 New Developments and Existing Population Density DevelopmentsNew &2020 Population Density by Census Block / d n a j 2020 residents per acre Manon Pvointe ove Landmgu 87 units r Ao 0-5 y Ka, R f r 0[uii �' 1U�, i y y r Ff 6-14 ts Wootlu ld0n. 98 unit.s d lm „hatyvyy[b0 11,A � 14-24 99 25-39Wourn Senior �nyIM Lwm A is 50-94 (,ya) Woadbar�Assisted Lwing p La Morenita TortidBakeryg amts 44,000V1 � 99pppp�� a- I 9 Hyllyer Ford imrEi� WcodburnPlace Apts t Do It Bgegst Expansion / "� ryry y T/i� r 1—�4781units y ,Wn0 i4 isf UnitBank IJMice' `"' 4 f4'1"nNMNN IIN��°� - 7 �� y Itlei1t121 Ca� y. iii P acyfic Valley Apps v r ��204umts`r azon e commerce Am 00 13.8 million strg Tra,aia Restapraht Ex lans on NMIid r„m ri 1 �dP p P '�11H uIS��Stra e r 25 units N1Y� °” - -'y Alkson a A is i.. ry a�u Lnveru iv, City Limits i�586q"un its InpNq yyW Y ,� [�.my,yvw Harr Smith Creek Aware Food Bank wrrrWyry E ' Urban Growth Boundary r� 716,numnts° Yvi Park or Open Space Spchyu 911VYSAp% er 96 guntts� ✓ iltts acyfn:;Fiwy Apts .,Er / Parr( 9ubdivysyond5 units 68u hntts P iyin,42unyts Brighton Pointe ' � ! G 219 units4 k u _ •�( M91 Greek Meadows' y r f Oryvl Fi .,' 95 unit's srrnriMui� i vel .. Navnvn/ 7--T---T--T--7km�/ Data Sources:City of Woodburn,ESRI, 0 0.3 0.6 Miles •-- US Census 2020 City of Woodburn 26 Transit Development Calan Employment Density Employment density provides a strong indication of transit demand—people typically travel Large employers in Woodburn are listed in Figure to and from theirjobs and to other services theirjobs provide.In Woodburn,jobs are 21 and mapped in Figure 22.Winco tops the list concentrated in the urban core and along major corridors, including: with 500 employees.Other large employers • Restaurants and government buildings in downtown include food processing,the state youth • Warehouses,distribution centers,and retail areas along Highway 5 correctional facility, retailers, builders and • Factories and shopping centers west of Highway 99 contractors,and the City of Woodburn. Figure 21 Major Employers in Woodburn Figure 20 City of Woodburn Employment Density by Block(2019) Employment IIIIII yl iVl!II Density IIIII�I�Wlill IIII II III IIII�I�Wlill IIII II III III Winco Foods Distribution Center 500 Y' by Census Block ......... ......... ........ ......... .......................................................... Food Services of America 475 _ ......... ......... ......... ......... .......................................................... Maclaren Youth Correctional 400 _.. r Jobsperacre 0-2 Fleetwood Homes 300 i� ;.s Republic Services 300 1/0 d,a a, �r////% a /f �..7 16-32 "" ��// 33-,22 Kerr Contractors Oregon Inc 200 l�. % ��em�' J/P6 �"��e .... .. ..... ......................................................... r� Walmart Supercenter Su ercenter 200 I, .... .... .... .... ....dM woeom c n, 6 t 7 r> o�k" M®a�' Oe t� c ry Woodburn City H811 150 sw �sen oil ,r _ u n o owm Boundary .... .... .... .... .... par Gem Equipment Inc 130 B (s korOparSpd- ar �.on© n N u nµrs �r rrr,w�dn� c r>'!� I _. .... ..... .... .... ..... tee, W.Odb,irn n A°d "' Hardware Wholesalers 110 l G UIIIU1l'/ pd,b. Vn — ..... .... .... ..... .......................................................... � r � °,9airJrrae I-;kl An,ly;r/f7rlrfia Axle � � r V.1.0 80 B 1� 0 0 03 �Nalli 1,ataSor oas cty&W odburn,E.SRI, .3 0.8 Miles US Census 2020 ESRI Business Analyst City of Woodburn 27 Transit IDeveloprnent Plan Combined Population and Employment Density Population density and employment density both play a role in the demand for public transit.Figure 22 • Large employers are concentrated in from 2020/2019 combines these factors to show potential transit demand based on where people live and industrial areas of northeast and west Woodburn. work.There are pockets of density throughout the city,though most density is concentrated in the areas . Woodburn Premium Outlets area has one of central and west Woodburn. of the highest densities ofjobs in the city, Figure 22 City of Woodburn Combined Population and-Employment Density(2020/2019) but all of the individual employers here are relatively small(none has more than jCombined Population+ 65 employees). . . - Neither of the existing transit routes , ✓ serves key current and future employment Large Employers areas in west Woodburn including Do it Best,Winco,the soon-to-open Amazon / warehouse(with an estimated demand for Residentsandjobsperacre , 2,000 emloyees),or the new e-commerce ✓ / o e warehouse space in southwest Woodburn (all shown in Figure 19 above). ��✓/��/ Ir}i irk J' / !/� 15125 � �� tit i I�� r / IY� �'' // r, 26-50 i/// % 55-122 Do the /emon i r / W db M ;�� sy �� -L Legacy 6 / Ur eotCare M dV e Plaza -salem air/ciPlF, " . r cl © p © y Large Employers 2W eno a ,' v/ ', rO / Bt� d�4 Number of employees Game� i Win eoD f b t c t. Mare ° II�ICI// % e �� 151 500 G r i ,%/✓r 1��oP/ "��a �%�/�r/ © 91 1 50 i 66-90 A aaw b 1�N�aenmrEs 50-65 p »4n 'Woodburn bUthraK'�_k m/ City Limits scf�Aas t / Urban Growth Boundary �� r �/ Ad/t/1" � Park oro enSpace r tYll u / r A °�iP .... Valor MS�'Qri� 1/�/ ��"' _ r a, r__T---7___r__7Data Sources:City of Woodburn,SSRI, 0 0.3 0.6 Miles - US Census 2020,ESRI Business Analyst City of Woodburn 28 Transit IDeveloprnent Plan Demographics-Based Transit Propensity Socioeconomic characteristics also influence people's tendency to use transit.Generally,groups that This transit propensity index was are more disadvantaged in society tend to use transit more often than the overall population. created by combining densities of Populations of people who may rely on transit are concentrated across central Woodburn south of young people,seniors,people with Highway 214, in downtown,and in the neighborhoods east and southeast of downtown. disabilities,households without vehicles,and low-income households. Figure 23 City of Woodburn Demographics-Based Transit Propensity(2020) YOUNG PEOPLIE UNDER AGE'18 Transit Propensity • Young people may rely on transit to get to Index by Block Group and from school and other activities on their own,particularly when their parents or legal guardians do not have the time or resources to transport them. M Higher ADULTS 65 OR OLIDER Lower • Transit is used by older adults to live Independently and access healthcare and the transit Pre followingenorty populations the densities of thefollowingpopulaUonswho essential services without the hassle and cost are more likely torely onpublic of owning,maintaining,and driving avehicle. transportation: Young people Ua it est Warehou..e -.. / �; p VVVVVVVVVVVYVi n�5 .VI�a�/� % - gage 18 Wine Ian,nt r Other adultage 65+ •PEO A 'Mfl Au71E with disabilities People With disabilities are m ore likely to relyHausehldsw haaccstaavehicle -Law income households(defined here as am °ao " �� ' ' _ on transit for daily needs due to challenges „ p�wr,lp_ r below 200%of federal poverty local) they may have operating avehicle- ., 2If qR -4:AR II lOUEHN..ID R K - Households without a vehicle available are V I MSry. B I H rt6a � \ far more likely to use transit than households that have at least one vehicle available. — L.OW-UNG' %=IL..lOUSEHLIDS • Households with incomes near the federal poverty level are much more likely to have Data Sources:a of Woodburn,ESRI, difficulty paying for basic needs—especially 0 0.3 0.6 Mlles �j" � US Census 20205-roar ACS transportation costs—and are thus much more likely to use transit. City of Woodburn 29 Transit IDeveloprnent Plan Pedestrian and Bicycle Network Active transportation networks connect people who walk and bike to their destinations and help Analyzing the active transportation network's bus riders safely access bus stops and destinations.Almost all transit trips begin and/or end with alignment with transit stops and stations can a walking, rolling,or bicycle trip. inform multimodal planning that can enable Figure 24 Bike and Pedestrian Network and Barriers the use of biking,walking,and transit for more types of trips.Woodburn is a relatively Active TransportationConnections&Barriers small town,and many destinations are within a short distance(1-2 miles)of most residents. l • The current bicycle network in Woodburn consists of a single trail and disconnected moved Crossings segments of bike lanes along primary corridors 1pr g 9 9P Y 1 11, Q, crossing iooatons including Highway 99 and Newberg Highway,and 1` o o ' Imp d c ossi gs have sig age , /l e d , d d, efl- other disconnected bike lanes on Evergreen Rd, poster to Boones Ferry Rd,Country Club Rd,Hazelnut Dr, / ; da blsyst,aats i Hardcastle Ave,YoungSt,and Arne Rd b „6 m. ' Bikeways Y Y e�k 81ke1eaa Woodburn Premium Outlets_ �i a Tran The railroad adjacent to Front St,the 1-5 freeway, Signals and Highway 99 present significant obstacles to i 0 o,arnaadaxtlngufsnabla active travel.These barriers are challenging to /Y6 nhass.Overha alignad pedestrian flasher cross while walking,rolling,or biking,present - 0 rhe G Railroad accessibility challenges for people using assistive Traff asgoal devices,and/or limit street connectivity. B �sto aaraaT�aaa, • There are some newer upgraded crossings that ' - r � — s Ila "o,toactvotrav©roamda make it safer and easier for people to cross busy / mr.ado Staflts Olid ogr.aYS that 1 a o A fficuli to r ncs and/nr Ilmit streets such as Boones Ferry Rd,Parr Rd,and stoet e"a"trory Newberg Highway.Installation of new pedestrian aa„mp crossings on Highway 99 is nearly complete these `_ — utawoatl locations are not shown). • The city does not have a comprehensive layer of sidewalk streets h — --�s oaasaaaa.e arwoodbsWoodburn, city donot have sidewalks or have sidewalks y o oa o m las GTFSr Google Maps on one side of the street. City of Woodburn 30 Transit IDeveloprnent Plan ISI DCAI JAI � AND R,lEG III II JAI - IR Commute Related Travel Flows Woodburn is both an employment center for people living in the area and somewhat As of 2019,the most recent year that nationwide of a"bedroom community'for people who work in Salem-Keizer and the Portland employment data are available,Woodburn had metro region. approximately 9,900 jobs in the city limits,while roughly Figure 25 Where People Who Work in Woodburn Live(2019) 10,800 people of working age live in the city.This results iryal„��n. ��lt� / -rk Com' % t,N.LYodstone in a net outflow of approximately 900 workers.Nearly Sherwood Lludlat ,� 1-1 W 'j"r 1,900 people both live and work in Woodburn. ha Pso¢1r'� r 1r.1`� Or? -- City .... ua The largest share of workers who commute into g wilso villa° Nowp VIII 'ol �� Woodburn live in Salem/Four Corners,Keizer/Hayesville, V us uYatulro CLaf Datta / �� aDr�flll lha f..J ��' -,]Carlton 4i,oGuukoucl u,,ros�u,r� I� " �� 1�1rllm�rvno f,�;� �l and Portland/Gresham(Figure 25).The top ten home ndeec4 ' u MI rapuvolVax locations for people who work in Woodburn are shown in 9tuVif 'VIamE �y� C,”} 1tiYlD olio Canby �t �> m Vlmuvarrallrr Figure 26. MmnwUe r St.Pau(VI/ o aid / �AUrora (:2,) Figure 26 Top 10 Home Communities for People Employed in o6�rn r�1 fury ( a Woodburn 2019 Cap IF ( ) h IM111ulnvullle Flub afd y �lm 1 tY C1 ,s i ',, Ii �' �u� 11" _ �f' Woodburn Woodburn ' "IM01011a 1,880 u �IYd n e1810.i �*- 5� /. " Salem/Four Corners 1,290 G lry auuu / 7 if 21) �a,�rur.�aruwn°ISI, Kelzer/Hayesville 570 lrturin� .... .... ..... ..... .... wWtlr; 160�(Int.Angel r / Portland/Gresham 490 aFwuurm� / to lira , �, flb��I muirl. 11 !� �' / SottsMills TlgardlTualatln/Sherwood 290 OScyagg/olYr/� �, m16 AV�m°�° Hillsboro/Beaverton 260 K�rzerr- ,, 1L¢1 ;, fS verton Silverton 160 lu / .... .... ..... ..... .... ..... olem� a9emi Wilsonville 150 Ig '' 1 VV1 ai CommuteIl1ows INTO Woodburn Hubbard 150 9 .... .... .... .... ..... .... so...eusce.s.szoisMID,liomao-mewneporc Gervais 130 Canby 130 City of Woodburn 31 Transit IDeveloprnent Plan For those workers whose home locations are in Woodburn(approximately 10,800 The top ten work destination communities for people people),the primary destinations for employment are Portland/Gresham,Salem/Four who live in Woodburn are shown in Figure 28. Corners,and Sherwood/Tigard/Tualatin. Figure 28 Top 10 Work Communities for People Who Live As mentioned above,nearly 1,900 people both live and work in Woodburn. in Woodburn(2019) Figure 27 Where People Who Live in Woodburn Work(2019) �� gAdeal 9uu��ahl aumM1.'rraiuuutkrr .�y �� tldstone Woodburn 1,880 '� herw6od' dual rmn %rr.�;,rr .... ..... S pr 1 Portland/Gresham 1,180 tue iwauaret Or,r on City ... Newt �g A6jaI°rt4J" " iI o tiro f��r,zr�l �ti.� Salem/Four Corners 1,010 " trua4fiip I _}Carlton i ,i drr,r'. V1 °oirill Veo1 Ev .ei , Tualatin,Sherwood,&Tigard 960 l�rueekeeNVd iou,euu1 ' ' Wdee li ��-Qb6" ISO APV Its/ ... ... .... .... Lafayette 10uVlll kaarurs dill myi vuVlt� )119Qu1 Wilsonville 570 y Yt Be v4l]'In� � X91 rlo� Canby �' ... .... ..... Beaverton/Hillsboro 500 oMmnvrll St Pau ° (d �� rot cV?r�ltaV k uV,L 96 Canby 200 oa v, Hull air NN�LNuir iruvuVlle N� tarty Keizer/Hayesville 150 Woodburn h"U ,+i'rm 61 111a ,,,, //MolaIt �' Hubbard 120 / a Transit IDeveloprnent Plan Travel Flows (All Trips) In addition to the worker travel flows presented above that uses Census(LEHD) data,a second travel flow analysis was conducted to understand travel patterns for Key Findings all trips(notjust employment related trips).This additional analysis was used to The following are key findings from the travel flow analysis. inform service planning decisions,and especially how to better understand regional travel patterns. • Approximately a third of trips within Woodburn are by low-income people(in households earning up to 200%of the federal poverty level). Data was gathered from 2019 as well as 2021 to understand travel flows prior to • Nearly half of trips within Woodburn are made by people of color. the pandemic as well as once new travel patterns were beginning to emerge after • The most significant local travel patterns within Woodburn are the pandemic. southwest to northeast,such as between the Walmart area and the Mid-Valley Plaza/Salud clinic area. Because understanding travel patterns is complex and must be tied to geographic . The largest regional travel patterns to/from Woodburn include locations,an online dashboard was developed to visualize the analysis and distill Salem/Keizer,Portland Metro area(including Wilsonville and the key themes. Washington County),followed by the north OR-99E corridor(e.g., Canby),cities to the southeast along OR-214(Mt Angel and Using the dashboard,this analysis helped to understand: Silverton),Gervais,and Molalla. • Local travel patterns — Most are directly served by regional transit connections except for Molalla. • Regional travel patterns • The locations in Woodburn where the most regional trips end vary but • Regional travel destinations in Woodburn and outside of Woodburn(e.g., include the Woodburn Outlet Mall area,Walmart area,and Mid-Valley in the Salem area). Plaza/Salud area which includes a number of employers. —Trips from the OR-99E corridor to/from Woodburn include trips Further detail from the travel flows analysis is included in Appendix A:Travel Flows connecting to the western parts of the city. Analysis. City of Woodburn 33 Transit IDeveloprnent Glean About the data The travel flow analysis is based on data from Replica, a travel model that combines a variety of data t, r sources including: • Mobile location data(de-identified) collected from personal mobile devices and vehicles. • Demographic data about where people live and work,and the characteristics of the population,such as age,race, income,and employment status. • Land use/real estate data that help �F determine where people live,work,and shop, E and by what means it is possible to travel to each activity. • Ground truth data is used to calibrate 1 A Regional: ; totaltrips(2021) outputs including auto and freight volumes, transit ridership,and bike and pedestrian counts. The data is not personally identified and was aggregated to broad areas("zones")like Census blockal groups. VI Fin online rd,,,hbosrcd w,,created In ArcGIS to v'lr,,uah,xe the City of Woodburn 34 000 � o00 000 Transit IDeveloprnent Plan C 01MIMUNil"ry E NG G I1E I1 ISE ir life°IiR ISI IE To guide all outreach activities as part of the Woodburn TDP,the project team developed a Public Involvement Plan(PIP)early in the project.The PIP includes a framework to engage and educate stakeholders,elected officials,and the public so that they were aware of the project and had every opportunity to provide meaningful input throughout the TDP process.The guiding principles for the PIP were to ensure an inclusive, equitable and diverse public outreach process that represents the needs of all members of the community.A summary of the public involvement activities conducted for the TDP are summarized below. Figure 29 TDP Public Involvement Plan(PIP)Activities IIII " I � U �� III hili IIII In 11111111Ili,Illi Project Development The PDT consists of several key staff from WTS and the City of Woodburn.The PDT's role was to provide guidance to the consulting team Team(PDT) throughout the TDP process.Regular coordination meetings were held approximately every two weeks. ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ TDP Steering This group consists of 11 members from the community that were involved in the overall TDP process and helped the PDT and consulting team Committee review project deliverables and recommendations.The TDP Steering Committee met four times at key decision points in the project.Recordings of three of the meetings(conducted virtually)are available on the project website(see below). .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Stakeholder Interviews A series of one-on-one or small group meetings were conducted between October and November 2022 to discuss transit service needs and priorities in Woodburn.A second focus group focusing on Spanish-speaking passengers was also conducted in March 2023.More information is provided below. .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Planning Game Held in November 2022,this workshop allowed participants to consider their priorities for transit service in Woodburn by developing their own Workshop transit network.About 20 people from the community attended the workshop,including some stakeholders and TDP Steering Committee members.The outcome of the workshop will help the project team develop a preferred future service scenario.More information is provided below. ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Project Website and The project team developed a webpage on the City's website that was dedicated to the TDP(https://www.woodburn-or.gov/transit/page/transit- Social Media development-plan).The webpage includes a brief overview of the TDP,a timeline,a project fact sheet(in English and Spanish),links to the community survey(in English and Spanish),and recordings of previous TDP Steering Committee meetings. ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Community Surveys An online community survey was conducted in the Fall of 2022 to solicit information from transit riders and non-riders.A second online survey was conducted to solicit input on the service scenarios.More information on the initial community survey is provided below.The second online survey is summarized in Chapter 6(Service Scenarios). .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Onboard Surveys An onboard passenger survey was conducted on the fixed route and Dial-A-Ride services to solicit information directly from transit riders.More information is provided below. ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Pop-Up Events The project team participated in the Hispanic Heritage Month celebration in the Plaza on September 19,2022. City of Woodburn 36 Transit Development Plan Community Survey The Nelson\Nygaard team partnered with WTS staff to develop an online community survey that was available for approximately three months beginning in early September 2022 through December 2022.The online survey was available in both English and Spanish and a link was �l l WOODBURN provided on a project webpage hosted on the City's website();1,t;ti s,;,//vv,v„v„v,,,v,,;,v,,,v,,,Ez,€z,;;l„k, ,p,;,�,,;;; The survey was also advertised through the wn m¢tr,h,nraMa” ,Oty:kn,y City's social media channels,on a Spanish language radio show,and in several e-blasts sent out by the City(in both English and Spanish).A total of 64 surveys were completed(61 in English and 3 in Spanish). r Key findings from the community survey include: ao s o, • About two-thirds of survey respondents have not ridden WTS services in the past 12 NON months.The large majority of residents(70%)said that they drive alone as their primary mode of transportation. • Of those who do use transit,about half(48%)have been using the service for more than English version of community survey. a year but another 30%are relatively new to the service(using it for less than 6 months). • About half of the respondents who have ridden WTS services transfer to another regional provider.The most common transfers are to CAT and Cherriots to Salem. • Respondents are more satisfied with different aspects of service than dissatisfied, but comfort at the bus stops,frequency,and reliability are all areas where service could be improved. • Among respondents who do not use transit,the primary reasons why they choose to use other modes of transportation include convenience, it takes too long,or schedules don't match their needs.A high proportion of respondents also said theyjust prefer to take their own vehicle. • When asked what improvements would encourage respondents to begin using transit, or use it more often,the top three requests were better service information, more frequent service,and improved transfer connections to other providers/cities. City of Woodburn 37 Transit Development Plan Community Survey Highlights Figure 30 Have you ridden with Woodburn Transit System in the past 12 Figure 33 If you do not use WTS,for which reasons do you choose to use other months? means of transportation? Yes 36%. IN 64% n=64 Transit docs preferto 'I"akes too Schedules l3us stop is l7ont know I idin6 the Other Figure 31 If you have ever transferred between WTS and another transit net gs)to uyc myewn eng dent mater, net hew to u,e duy fcelS (please service,which one? where vehicle my needs conveniently the System unsafe specify) need to rXe located (or is net Yes,another service(please specify) convenient) n=z4 Yes,POINT brass to Eugene/flatland IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Yes,Cherricts(Salern) IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Figure 34 What improvements to service would encourage you to begin using transit or to use it more often? Yes,CAT(Canby) IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Better service information uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu IVlere frcyucnt service uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu n=25 Improved transfer ce n nections to other...uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum Figure 32 Satisfaction with different aspects of WTS service sere direct service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IReutc clescr to my home uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum Crays of service Faster travel times uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum Later evening service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII frequency of service Earlier morning service uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum Comfort at bus stops IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1�0000000 1 IIII1111111111111 Seutc clescr to myjoh 1111111 Reliability of scheduleIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII/MII00%0/000//0////////C Y� o ] 10 15 20 25 Safety on the bus IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII//%/O//000/000///////dIIVIIIIIIIIIIIIIIIIIIIIIIIV n=23 Ease of transfers to other services IllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllIIIIIN%GGOG/O//00//0////////////0/O IIIIIIIIIIIIIIIIIII Speed of service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1111r//OGGO%/000/0///////0////%tI11111111IIIIII11 1111111111111111111111111111 0 20 40 60% 80 100% IIIIIIII Very satisfied 11111111 Satisfied III€Neutral IIIIIIII Unsatisfied VIII Very unsatisfied City of Woodburn 38 Transit IDeveloprnent Plan Onboard Survey The project team administered an onboard survey to understand more about current travel patterns,who is riding the bus,and what improvements to the Key findings from the onboard survey include: system would be most impactful for riders.Project staff rode the Fixed Route More than half of participants completed the survey in and the Express Route for nearly all trips on Wednesday,October 12,2022,and Spanish,and more than 70%stated that they are most attempted to gather as many responses as possible.The survey was available comfortable speaking Spanish.This is in contrast to as a hard copy in both English and Spanish. the Community Survey, in which only 5%of Collecting completed surveys was challenging for several reasons:many of the respondents completed the survey in Spanish. trips on the bus were very short, not allowing enough time for someone to Nearly three-quarters of respondents ride WTS three fully read through all survey questions;and literacy barriers prevented many or more days per week,and half of respondents have people from completing the survey themselves,which required project staff to been riding for more than four years. directly read survey questions to participants and record their responses. People rode the bus primarily for shopping and work Consequently,the total number of surveys collected was fairly low—just 29 trips. passengers filled out part or all of the survey, representing 26%of total If the bus had not been available,36%of respondents boardings for the day. would have taken a taxi, Uber,or Lyft,and 32%would woo auAr have simply walked.The majority of respondentsondents do ChJCIJC TA C7e=,PASAJE RL7S Spanish version of the not have access to a motor vehicle. „ s°; °M1 o,°"°„° on-board survey. Satisfaction with WTS service was generally high. Por d 1 1 d A S E "1 1 Wi51 d 1 1-, Respondents were most satisfied with safety on the bus and frequency of service,and least satisfied with W15 reliability of schedules and ease of transfers to other services. ��rrrrr�� '"1'11 PpRespondents indicated that their top priority service improvements would be earlier morning service,more frequent service,and later evening service.(Service 10 currently runs from 8:00 a.m.to 6:00 p.m.,with 30-60 minute frequency.) City of Woodburn 39 Transit Development Plan Onboard Survey Highlights Figure 35 Survey Completion Language Figure 38 Satisfaction with various aspects of WTS service Safety on bus E41% Frequency Spanish 59% Comfort ��, at stops Days of service Figure 36 Trip Purpose Speed Reliability of schedules Shopping IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Ease of transfers Work/work-related IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 0% 20% 40% 60% 80% 100 Personal business IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Medical IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII mii1Very satisfied uiSatisfied 1111111 Neutral .Unsatisfied uIlVeryunsatisfied School/College IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Recreation/Social IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Other IIIIIIIIIIIIIIIIIII 0 2 4 6 8 10 Figure 39 Improvements that would encourage riders to ride more often Figure 37 How would you have made this trip if bus service were not Earlier morning service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII available? More frequent service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIILater evening service IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Taxi/Uber/Lyft More direct routes IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU� IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Walk/wheelchair Better service information IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Route closer to my home IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Ride with so me one al ready Improved transfer connections making trip Other IIIIIIIIIIIIIIII Would not have made trip IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Faster travel times IIIIIIIIIIIIIIII Ride with someone making Route closer to myjob special trip to take me 0 2 4 6 8 10 12 14 Other #of votes Bicycle 0 2 4 6 8 10 City of Woodburn 40 Transit IDeveloprnent Plan Stakeholder Interviews Between October and December 2022,the project team engaged in several one- on-one and small group interviews with project stakeholder organizations Key findings from the Stakeholder Interviews identified in coordination with the Project Development Team and other city include: staff.Specific organizations contacted for stakeholders interviews include the • Stakeholders had little familiarity with the existing transit system and following (those that ultimately participated are shown in bold): generally do not ride WTS services themselves.Many of their employees and constituents similarly know little about the system and few ride WTS • Do it Best Corporation services. • Treetop • Maintaining a zero-fare system would be a major benefit to many employees and constituents. • Farmworker Housing Development Corporation • WTS should cover more of the city with regular service,especially areas • Northwest Senior and Disability Services with major employers and areas of new housing development,and key community gathering places such as parks. • South Clackamas Transportation District • Lack of marketing means there is little awareness of the services among • Cherriots the general public. • Oregon Human Development Corporation • Current limited span of service does not serve shift workers at many large employers(Treetop,Do it Best,etc.). • Woodburn School District • Lack of bilingual operators and WTS staff limits the transit rider market. • Pineros Y Campesinos Unidos del Noroeste(PCUN)—Farmworkers Union • Wide,busy roadways,railroad tracks,and lack of bus shelters are • Canby Area Transit(CAT) barriers to safe,comfortable transit access,which makes it more challenging and less appealing to ride the bus. • Woodburn Foursquare Church • The existing regional transit connections to Woodburn provided by other • First Presbyterian Church services(Cherriots,CAT,etc.)are a major advantage.Service changes should capitalize on these existing connections to make regional transit • Senior Estates trips even more appealing.A direct transit connection between Molalla • Chemeketa Community College and Woodburn may be appealing to some people especially for medical and work trips. • County Meadows Retirement • Quicker,more direct transit connections to major employers within • Woodburn Outlet Mall Woodburn would make it more appealing to ride transit for workers who live outside of Woodburn. During each stakeholder interview, participants were given a brief introduction to the TDP update process and project background and were then asked to provide input on how the current system was meeting their needs,what is working well,and where there are opportunities for improvement. City of Woodburn 41 Transit Development Plan Planning Game Workshop On November 17,2022,the project team facilitated a"transit planning game workshop"with a group of local and regional stakeholders.While the primary goal of the workshop was to allow participants to"plan out'a conceptual fixed route network f in Woodburn,the real value of the workshop was helping participants understand the difficult tradeoffs associated with providing transit service.There were three groups in the workshop,each with between 5-6 participants.A total of 18 stakeholders attended the workshop, not including members of the PDT or project team. The workshop started out with a presentation by the project team to provide background information on the existing transit services available in Woodburn, regional transit connections,and an overview of the market analysis and conditions that impact the demand for transit service.Then,participants broke into their separate Ab groups,developed a series of goals/objectives for transit services in Woodburn,and di planned out their own local fixed route network.At the end of the workshop,a 7 member from each group shared the network they developed with the larger group. Key themes from the workshop include: • Service is a must on Highway 214 between Highway 99 and the Outlet Mall and neighborhoods west of 1-5.All three groups independently provided more frequent bidirectional service in this corridor. • The primary destinations in Woodburn for transit riders include downtown, >m Walmart,the Outlet Mall,Salud Clinic,Bi-Mart,Amazon/Do it Best/WinCo,andi Goodwill. • All participants desired lower-frequency coverage service in the residential neighborhoods and to portions of Highway 99. • All participants desired service to downtown,with direct connections to Bi- Mart,portions of Highway 99,and Walmart. �' • Demand response zones were desired in the southeast and north parts of Planning Game Workshop,November 17,2022 town(focused on lower-density residential neighborhoods). City of Woodburn 42 IIII111111 111111 U U 111111 111111 V III III 1111111 1111111 1111111 1111111 Transit IDeveloprnent Plan AND I(EY FINDINGS This chapter provides a high-level peer analysis to identify where Woodburn Transit System(WTS)excels,or falls short, relative to the transit service it provides. Peer Selection Process The primary goal of the peer review is to identify potential opportunities for transit The first step in the peer review was to identify possible service improvements based on how WTS compares to its peers. communities that could be compared to Woodburn.A total Figure 40 Woodburn Peer Communities of 13 potential peer communities were identified.Most of the peer communities are in Oregon due to the unique statewide funding opportunities for transit,but several potential out-of-state peers were also identified. arca ML Vernon, WA Next,the following four evaluation factors were used to identify communities that are most comparable to Woodburn: Asfo»urrraF'"o Total city population was used to identify Hood Raver communities that have a similar number of residents, b4a:,6v uunorwMllu a„� ,f' and thus have a similar potential market for transit. 9 Sandy C umPy Population density was used to ensure that the Albany Y Woaadburn urban form and average household size is Cot dt l'9 OLP „,r comp y Fano” arable to Woodburn. ev6Mr • 2010-2020 population growth was used to identify Grants Pass communities that are experiencing a similar level of d° @t ydu;r Fay^�� economic activity and growth as Woodburn. • Hispanic or Latino population and Limited English Proficiency were used to identify peer communities Wrluo^ that exhibit a similar demographic profile as S Veou,tr a°U Peer Woodburn. f- (r ru uo-ro-+aoou. Based on the 13 potential peer cities/regions,five peers Turlock, CA tl,y 4,""'Sanger, C'A (i,UF�,r�r%4"d.d) were selected for this evaluation,as shown in Figure 1. City of Woodburn 44 Transit Development Plan Peer Community Overview Figure 41 below provides a high-level summary of the fixed-route and demand response transit services provided in Woodburn as well as in each peer community.To provide additional context,a summary of the existing fare structure is also provided. Figure 41 Woodburn Peer Community Service Overview �� 7se,� ,.: : in, i uni itR1111111Sim��N�� 16�Id@iiiiilli iii �iglu ulu �i i�iglu iiiluni s two fixed route services within the city limits(fixed route and express WTS suspended fares on all services during the pandemic.Prior to Woodburnll as a dial-a-ride service for seniors and people with disabilities.The the suspension of fares,fixed route fares were$1.25 for a single Transit Systemserves the entire city limits and serves as the complementary paratransit ride,$3.00 for a day pass,$5.00 for a four-ride pass,and$18.75 for (WTS) route and paratransit services on WTS are offered seven days a week. a 20-ride pass.The volunteer medical transportation service is free nages a volunteer medical transportation service that provides trips to to passengers,but donations are accepted. medical a ointments in Salem or the Portland area. PP................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... CATS provides several fixed route services including a regional route connecting Fares on the local fixed route and shopper shuttle are free,but are Canby to Oregon City and Woodburn(99x)as well as a local loop that operatesjust $1.00 per one-way trip on the regional route(99x)as well as the Canby Area within the city.The regional route operates Monday-Saturday and the local loop dial-a-ride.A 24-ride punch pass and a monthly pass are also Transit(CATS) operates only on weekdays.CATS also provides a complementary paratransit service available,each for$20.00. to the fixed route service and a general-public dial-a-ride for anyone traveling within the urban growth boundary.A shopper shuttle is also provided for registered users of the paratransit service. JCT operates four local fixed routes and three commuter routes to Medford,Cave Fares on the local fixed routes are$1.00 for a single ride,$3.00 for a Josephine Junction,and Wolf Creek.In addition,a local complementary paratransit service day pass,and$38.00 for a monthly pass.The commuter routes are Community (dial-a-ride)within 3/4 of a mile of the local fixed route network.All transit services $2.00 for a single ride,$6.00 for a day pass,and$50.00 for a Transit(JCT) are offered Monday-Friday only. monthly pass.There are also several reduced fare options.The Bial- a-ride fares are$2.00 each wa . ...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Y................................................................................................................................................... Lebanon Inter- UNIX provides a local loop fixed route(Monday through Saturday)as well as a UNIX is currently fare free. Neighborhood regional connector route to Brownsville on Tuesday and Friday.In addition,UNIX Express(LINX) provides a dial-a-ride for seniors,people with disabilities,and the general public. ...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... YCT offers 11 fixed route services,including local service in McMinnville and YCT suspended fares during the pandemic and continues to be fare- Ya mhill County Newberg and regional services to Grand Ronde,West Salem,Hillsboro,and Tigard.A free.Previously,fares on the local and regional services were$1.25 Transit(YCT) dial-a-ride is also provided for riders who are unable to use the local and commuter for a one-way trip,$2.50 for a day pass,$18.00 for a 10-day pass fixed route services.All services operate Monday-Friday except the routes to Grand book,and$35.00 for a monthly pass.Dial-a-ride fares were$1.75 Ronde and Ti and that also offer reduced service on Saturday. for a single ride and$40.00 for a monthly pass. SAM operates local fixed route service as well as regional services to Gresham and All fixed route services within the Sandy city limits are fareless.Fares Estacada.SAM also provides a dial-a-ride service(called Sandy Transit Area Rides— for service outside of the city limits to reach regional destinations Sandy Area Metro or STAR)that provides both complementary paratransit service as well as general- are$1.00 for a single trip.The dial-a-ride service is also$1.00 for a (SAM) public,curb-to-curb service.In addition,a shopper shuttle is provided locally.The single trip.Multi-trip and monthly passes are available for$0200f 20.00 route between Sandy and Gresham operates seven days a week,while the route to and$30.00,respectively.SAM also offers a combined SAM/Mt. Estacada operates Monday through Saturday and the shopper shuttle only operates Hood Express day pass for$5.00. on weekda s. City of Woodburn 45 Transit Development Plan The five selected peer communities are listed Figure 42 Peer Community Demographic and Service Overview in Figure 42 along with total city population, population density,and four transit performance statistics for the entire system (fixed-route and demand response)from the 2021 National Transit Database(NTD): Woodburn • Annual Passenger Trips(Boardings) Transit System Woodburn 26,013 4,440 29,100 9,500 $694,000 3 (WTS) • Annual Vehicle Revenue Hours Canby Area Transit Canby18,171 3,877 60,100 14,600 $1,843,800 8 • Annual Total Operating Costs (CATS) • Maximum Vehicles in Operation Utilizing the performance data listed above, Josephine Grants Pass 48,000 600 125,200 28,000 $2,926,000 15 Community Transit as well as other NTD data organized by mode(demand response and fixed-route)for Lebanon Inter- the past three available years(2019,2020, Neighborhood Lebanon 18,447 2,633 19,700 6,500 $555,500 6 Express(UNX) and 2021),nearly a dozen performance metrics were calculated and evaluated.Based Yamhill County McMinnville 107,722 150 142,000 36,200 $2,926,800 26 on this evaluation,the following metrics that Transit(YCT) are most used in the transit industry have Sandy Area Metro been evaluated further to compare (SAM) Sandy 12,612 3,533 76,600 17,100 $1,796,700 7 Woodburn with the peer communities. ourrers:u,Cen cors['C1.C'})ACS Ye rr I!!Istirn rtes Detnle d Cr irle r nC'}?.1 National Crrn;it Datrir r;e(I xecd Route and • Boardings per Revenue Hour Demand pe po se) • Boardings per Capita • Revenue Hours per Capita As shown above, population density in Woodburn is the highest of any of the peer communities. • Operating Cost per Revenue Hour While several of the peers operate in larger geographic areas(and thus have a lower population • Operating Expenditures per Capita density),this also indicates that Woodburn's land uses are somewhat more compact compared to • Operating Cost per Boarding the peer communities.More compact land uses,as well as higher average household size', • Farebox Recovery indicates a higher latent demand for transit in Woodburn compared to the peer communities. Woodburn's average household size is 2.99 compared to 2.76 for Marion County and 2.49 for Oregon as a whole(US Census(2021)ACS 5-Year Estimates). City of Woodburn 46 Transit IDeveloprnent Plan Peer Review Key Findings • Woodburn is the only peer for which boardings per revenue hour(productivity)showed any annual increase during the three-year period.While productivity declined between 2019 and 2020(as expected due to the pandemic),fixed-route productivity in Woodburn increased by about 32%between 2020 and 2021 and increased slightly each of the three years on the demand response side.The increase in ridership could be attributed to the suspension of fares,although fares were also suspended in other peer communities that did not see similar productivity trends. • The average number of annual revenue hours per capita(an indicator of the investment in transit in that community)remained relatively steady over the past three years for all peers.While boardings declined, many peer communities(including Woodburn)were able to maintain service levels during the pandemic.This is likely due to federal recovery funds that helped maintain service levels. • Woodburn offers less service(both in terms of revenue hours and operating dollars)per capita than the peer cities.As a result,the number of boardings per capita in Woodburn is also on the lower end when compared to the peers.This contrasts with higher population density and higher average household size in Woodburn compared to peer communities,which could indicate latent demand for transit. • The efficiency of providing transit service in Woodburn is mixed between services, but on par with peer communities overall.Operating cost per revenue hour(a measure of efficiency)is higher than peer communities for fixed-route services, but lower for demand response services.Similarly,the operating cost per boarding is on the higher end for fixed route services in Woodburn compared to peer communities, but on the lower end for demand response services. • The farebox recovery ratio for all peer communities dropped significantly over the past three years as ridership declined and fares on some peer systems were suspended during the pandemic(fares are still suspended in Woodburn, Lebanon,and Yamhill County). Woodburn's farebox recovery ratio prior to the pandemic was close to the average of all peers for fixed-route and higher than the average for all peers on demand response. City of Woodburn 47 Transit IDeveloprnent Plan I1 IIR] lel NG S PIER, IR,lE ISE NU E ICY°°°MU II , This performance metric(also referred to as"productivity") measures how well the service is being used in relation to the amount of service available.Higher boardings Summary per revenue hour indicates a service that is more effective at attracting passengers to ' Productivity for all peer systems has declined over the past the services that are offered. three years—largely due to lower ridership during the pandemic.The average productivity expressed as boardings per revenue hour is just under 5. Figure 43 Boardings per Vehicle Revenue Hour Peer Comparison • Woodburn has a slightly higher number of boardings per revenue hour than the average of other peers(fixed route), Fk,d Rout, Dum-d Rrynunye and average productivity for demand response services. 1111111)�1�1111y11�1I- • Woodburn was the only peer where boardings per revenue �„yor,uoou�un „o /,///az hour showed any year over year Increase during the three- %/% F///// year period While productivity declined between 2019 and �� 2020(as expected due to the pandemic),fixed route 1I101111U111111iiIll�IlU11111 productivity increased by about 32%between 2020 and 2021 vo,,;,i Goumv vee„mai c r, % /iiip/%%%�% J ° �� and increased slightly each of the three years on demand /aa response. 111U11U�Illl�11�� These findings indicate that while service levels have J-P h�P oou�,y �, .i'�P�: n �zz fluctuated over the past three years,Woodburn has been , d / VIIIoP P g passengers back to more effective than its peers at attractin assen o„6,�Rospu,gA Fled Rowe Bus transit. IIlI11111111U1111111J1JJ11110➢/➢/ 26 Year 2021 ON UJ1JJJlUJJJ1J�JJ111111))111,��1J1 °1°lulglui 2019 or i Pn,,on ay or i Pr jao III J1I1I�� ry Ac,rnnv- c'o,orc IJ JJJJJ1��J�%Oi�. 0 Boardings per Revenue Hour City of Woodburn 48 Transit IDeveloprnent Plan I1 IIR] lel NG S PER, IPISI°°m The number of boardings per capita measures the utilization of the provider's transit services compared to service area population.This measure normalizes the utilization Summary of transit services in Woodburn compared to peer agencies and is an indicator of As total boardings have declined for all peers over the three- transit's market share in the region.A higher number of boardings per capita indicates year period,the number of boardings per capita for all peers has also declined.The average number of fixed route annual a higher utilization of transit services. boardings per resident for all peers in 2021 is 2.13(and 0.45 Figure 44 Boardings per Capita Peer Comparison for demand response). • For fixed route services,Woodburn averages about 0.8 Fixed Hoyte °—Id Bel°°"se boardings per resident,which is on the lower end compared to other peers.Only Lebanon has fewer boardings per capita D", r,vlodiG1,0 1 ya. than Woodburn_ nde For demand response services,Woodburn is closer to the average for all peers with about 0.35 boardings per resident. This metric indicates that relatively few Woodburn residents utilize transit–especially fixed route transit On the other hand,the number of boardings per capita Increased between 2020 and 2021,a trend none of the peers could claim. Jc�eh' ,o�rny- �j4] J:.r;n�ne Cr r %ox Mode � � ®Demand Response I111111J111JJJ111JIIII1111I111JI1f11JJ1J11°" F1xdRooteos rr o,..»nav- cuy or: d 'l/%%i/iii/%//%%%oaa IIYIIIeIIIIaIr 2021 00J� �DD��DD�1D��0��DD� °s gi me C,hnrte.annn_ neo GitvnrI©b .. 00, 011U)I��1JJ11J11�1 41 „/,,, Ro �61 Av,rayc- Avc Tye �/��j o.a 'Al 2b 5"0 A 0.00 025 050 075 1.00 1�5 Annual Boardings per Capita City of Woodburn 49 Transit IDeveloprnent Plan IRJEVIENLIE ICY°°°IOU IIRS PIER, JPi°°m Revenue hours per capita is an indicator of the overall investment in transit within each peer community.A higher number in this measure indicates a higher transit Summary investment. Unlike boardings per capita,the average number of annual revenue hours per capita for all peers remained relatively Figure 45 Revenue Hours per Capita Peer Comparison steady over the past three years.While boardings declined, Faxed Howe Dema,,,Re�Poaae many cities were able to maintain service levels during the �1�11jJ1j111�1�1�1�11��11111�1�1 pandemic. For fixed route services,Woodburn averages between 0.12 °"v"`°'°°" °"`° / and 0.17 annual revenue hours per resident,which is second- lelowest when compared to other peers(only Lebanon has ��pqJ/�I,z fewer revenue hours per capita than Woodburn). /"'"� For demand response services,Woodburn is close to the 0122 average for all peers with between 0.21 and 0.26 annual 111U11U1IJ1Jlls revenue hours per resident. � p,h p aPpn,a ti //Gig„ As with passengers per capita,this metric indicates that Made Woodburn residents have less access to fixed route transit F ®D..erd R..P°°aa service than most peer cities(except Lebanon). Fxed Route Bus v� i��J/� ��%�i11��1�1 ��1 ` On the other hand,Woodburn residents have more access to INIMM demand response services when compared to more rural Mom 0,39 2021 peers,but demand response service levels are lower than the q 2020 small city peers(Sandy,Lebanon,and Canby). 2019 1 IIIIa��Jgl»J1 on W/o/m/n/i, 4 :,ry or c:,rv- carr-mc'„ro i/ on 0.x3 Av,rayc- oa Av, /r3 O.o0 1125 0.50 1)71 o0 0�1 0.2 03 oa Annual Revenue Hours per Capita City of Woodburn so Transit IDeveloprnent Plan I1 E IIR --ISI NG -r ipIEIR, IR,lE E NU E ICY°°°MU II , Operating cost per revenue hour measures how efficiently resources are provided by the transit provider.It reflects a combination of some factors outside of agency Summary control,such as prevailing wage rates,as well as considerations within a provider's • The average operating cost per revenue hour for all peers influence, like staffing practices and assignments,and resources not used in revenue ranged from about$100 for fixed route services(for all three years)but increased between 2019 and 2021 for demand service(i.e.,deadhead hours).A lower operating cost per revenue hour is generally response services(increasing from$72 to$88). preferable. • For fixed route services,Woodburn operating costs are Figure 46 Operating Cost per Revenue Hour Peer Comparison slightly higher than for the peer cities.On the other hand,this metric has been trending down over the past three years, Fixed R.ue, Demand Resp—e which only one other peer(Yamhill County)can claim. �.e • For demand response services,Woodburn performs better D",4 Vy—dl G ry ... than nearly all other peers and well below the average Like �� many other peers,operating cost per revenue hour on demand response services has been increasing over the past three years. YC unty- s VamM1ill Gr y //" '°' Overall,this metric indicates that Woodburn is slightly more efficient than its peers because of the lower average for demand responsive services. wmni, ®oemand Response C�f�llJl�JJlJ�IJJI��JJI�ll�l�l�, Fi.ed-Ro1resus IIYIIIIIIIeIIIIIIIIaIII r ..... ssa loWWW 2021 2020 Cwntte.enen- sz� �nypt�©b IIlID1JIlIlIl1J1J11J1JJJJJ)�J JJI!ll oce Av'rraye- Avu Tye �� ne 19 u0 ^s 50 E'10o 815a SO E60 5100 Operating Cost per Revenue Hour City Of Woodburn 51 Transit IDeveloprnent Plan amu iva inn amu �I �I�nn� I1 I1E I1f 1, inn ri I1 °uux�w r lip II°IIf 1, Operating cost per capita is another measure of the investment in transit service, but this time compared to the population rather than per hour of service provided.A Summary higher operating cost per capita indicates a higher investment in transit. • For all peers,the average operating cost per capita ranged from$36 to$46 over the three-year period. Figure 47 Operating Cost per Capita Peer Comparison • The operating cost per capita for demand response services Faxed Hoare Demand Response for all peers was about half that of fixed route,ranging from $18-20 over the three-year period. • As with revenue hours per capita,Woodburn has a lower operating cost per capita for fixed route services when r'a compared to peer cities. For demand response services,Woodburn also has a lower operating cost per capita but closer to the average than for fixed route services.On the other hand,the operating cost per �JlllllllllllJllJlllillllll�l�Jl�l�ia a capita on demand response services has been increasing p C y over the past three years,whereas several peers have a„ made declined(Sandy and Canby). dao a gpr,J Overall,this metric indicates that Woodburn provides fewer F'xed Route Bus d C�f�JJfJf1111�1111�111�111�1�� dollars for transit per resident than most of its peer cities.It / or Yaar should be noted that both Sandy and Canby provide wmm �M$2021 significantly higher operating dollars per resident because 2020 they have a payroll tax dedicated to transit operations. 2019 cwr,rt.a.Qaon- f sa III II 11I1IJI)J11I JJ�JJ ry or c:nrv- carr or c; y Ulll ��j/JMOM/M Av'rroye- mae Avurnye '""' azo r�ssc 50 s30 G60 $90 £?20 W $10 B:0 530 540 Annual Operating Cost per Capita City of Woodburn 52 Transit IDeveloprnent Plan ri IMG cos-ir iIE If , I130AIR] I NG Operating cost per passenger is a provider's total operating cost divided by the total number of passengers carried per year and is a basic measure of cost effectiveness. Summary • The average cost per boarding for both fixed route and Figure 48 Operating Cost per Boarding Peer Comparison demand response services has been increasing over the past Fixed Reure Demand Reepenee three years—which is likely a result of the pandemic during �f(11111(rrf ��(� which "'nomma� time operating costs increasing faster h boardins, hich9enerralY declinedfor motPers(and ru ,V,"i , i ,n nationwide). ss • For fixed route,Woodburn is close to the average for all peers,but the cost per boarding in 2021 is close to 2019.This is because fixed route ridership in Woodburn in 2021 is close X10 to 2019 levels,while all other peers(except Lebanon)have ill�ll�ll�l�lllll�llli11��/ l�lll�lli�iilllll�lllillp z seen steady declines in ridership during the three-year period. j, ��/////;zr Made Woodburn's cost per boarding for demand response services r/o s lower than the average for all peers but has seen a slight ®Demand Response F.ed RoueeLe year-over-year increase.As with fixed route,ridership on demand response in Woodburn has recovered to 2019 levels, r.tta;,andy- airy nr z,d,- but operating costs have increased somewhat. // s» Year cro ese ��2021 ODDDJ �� gi 2 209 C,ry„rrn.anen llmielr �npprI©b � p er,.ndwimJ';�JJJJa»»�a�»a»»>iis' to 9io 6o yio Seo szo W y2o yno 'JAo Operating Cost per Boarding City of Woodburn 53 Transit IDeveloprnent Plan IFARJEBOX R,lE u IER IR °rIi Farebox recovery is measured to understand how much of a provider's operating costs are supplied by fare revenue and is another way to measure cost effectiveness. Summary • Over the three-year period,the farebox recovery ratio for all Figure 49 Farebox Recovery Ration Peer Comparison peers declined sharply,both on fixed route and demand Fixed Route Demand Resp. response.This decline is largely due to suspension of fares o wo during the pandemic for several peers(including Woodburn), ty t y dl y o but also a decline in ridership on those systems that continued to collect fares. In Woodburn,fares were suspended in March 2020.As a result,the farebox recovery dropped in 2020 on both fixed route and demand response and was zero in 2021. 2 Prior to the suspension of fares,WTS had a similar farebox recovery ratio when compared to its peers.Comparing 2019 J-,k'", data(the last full year prior to the pandemic),the farebox "°da recovery ratio on WTS fixed route services was just under 5%, �� ,<x ®Demand RB5 FlxehRoute e11w1 which was on par with both Lebanon and Canby,whereas Sandy,Josephine County,and Yamhlll County were all 1,"y°`"M, Year slightly higher(between 7-8%).On demand response j771% ��2021 services,however,WTS had a farebox recovery ratio higher „ 2020 than the average(11%compared to about 7%)and was only 0,ty,,tta;anen_ ��tynr�©b �t�i�2018 lower than Yamhill County(17%). Hwh obao � o Av,rayc- Avc aye �� 'i,o ti Farebox Recovery Ratio City of Woodburn 54 uuu o00 000 IIII IIII Transit IDeveloprnent Plan life°IiR, ISI u ISE -r lip IiE To better understand the scenarios presented below, it is helpful to understand what makes transit successful in a general sense,and what is the range of transit service types that might be applicable to Woodburn based on the size and density of the community,as well as the funding and staffing resources available. MOE »l»»Jupi»»gull%1!»��irf�� I fa n n n � �� m n '�,, ��w NN'� n u � �m C'�'10 � IIIIIIIIII NN.�;M.TV.�Nfltlnu&NM,N.�M.TNN.�;M.T IlW4uN`,.NflNN�\VAIIURNM,M.TNN.�;M.T& Po' � � � W I � u i ul II III Illllppui up a mpmu�uu�u u ui i upm uu d� IN 10 Coll f �iai /aiiiriiir,ii.i�i ,�,�I�� 111»11.111!l1JJ1J1. 1N1 1!1. 11,!1 »!1)111)JJJJJ / „/or li/,��ioi�ii�o�r%�� 1.1,,.111111111„d,1111I!»111,11»»»!1111111,1,»1»»1»! ,11„111».11»1J11k JJ»»J»»11»J»J))»J»J»»»»» j City of Woodburn 56 Transit IDeveloprnent Plan Fixed Route • Fixed-route transit is the most common type of transit service among peer agencies. Peer Example • Operates on a fixed route and schedule. • Designed to directly serve major activity centers and travel YAMN NIIN..II..G"OUNTY'TRANSIT- MG:MNNNVI LIL.IF IL. d:AN..ROUTES E corridors. Yamhill County Transit(YCT)operates four local routes within McMinnville.All routes • Typically runs at regular frequency or"headways"(usually every converge downtown at the McMinnville Transit Center,where they connect to regional 15 to 60 minutes)and makes frequent stops(-1/4 mile). • Requires complementary ADA paratransit within%-mile of route. YCT routes serving Grande Ronde, Hillsboro,Salem,and Tigard. Works best for: rn • Moving lots of people cost-effectively; !s"k& l r WW,ro �M A� ti� A 7 W 4 rvd, / P f r • Accessing major destinations quickly and reliably. �� =>hi µ? ��,� "' ,.e &2J &'7 uygv(ly�s l .• n IF 8Aur Gemklth Ci qul Grp).. fyply� MkYN )nV , a nm. .... �. ........... / i 1r, 120, p INSLI � ° mumavmmdr�am � , Ls,v ps f e �pb� II pp Faun dHl wryr,�m" mmnu , 4d wally Is L ) 4 &MnI rtd ke / IIIAp pp m ar �`9Y 4all A sN.d' cp rma u 61Y N' Lvm•nx ,fo fM v u H orad- L f WA 'tl'Ouv�n,dunuln c „ uraid A«,i sn e "` o (VacFrd 1 fix' P�l Ipp"seuvmry Mu.Ni F skolid urtPHarv) i 1 City of Woodburn 57 Transit IDeveloprnent Plan Flexible Fixed Route • Similar to fixed route: — Directly serves major destinations and travel corridors. Peer Examples — Operates on a regular schedule and route,with frequent stops. • Schedule allows deviations for pickup or drop-off within a specified I.. NX IL.DDFw(LIEIBANONu r' distance of the set route(e.g.,'/<-mile). OREGON) ;' `P;tt — Pickup deviation scheduled between 2-24 hours in advance. The LINX Loop is a local — No advanced notice needed for drop-off deviation. n P flex route operating on • Combines some benefits of both fixed-route and dial-a-ride service. weekdays and —Can fulfill requirement for complementary ADA paratransit. Saturdays.As its • Works best for: —Accessing a variety of local destinations. schedule permits, —Serving a mix of moderate-to low-density areas. deviations are allowed — Maintaining flexibility for riders with limited walking capability. up to 3/4-mile from its regular route, expanding the service µ area to cover a majority t l Of the city. - " ._J I/; pr Y)ix U 34 y.RIi fA if 4ae 'I III��IIIIII I�IIIIIII�I IIIIIIIIII II 14'le uOIIII IIIIII s c Ilreedus e d Please note:All times listed are departure times. stops TH..II..AP+ OOK C"OUNTY ' ....', Re'¢deeau&a^ad flee slope Tillamook County's Wave transit service allows route iD Reque"ste d deviation requests up to 3/4-mile from the established route.flex stop Deviation requests must be made at least two hours in z✓m'IIrn'llde advance of the requested pickup.A deviation request to be w.... dropped off can be made as early as late as when the rider boards the vehicle.No extra fare is charged for deviation requests. City of Woodburn 58 Transit IDeveloprnent Plan Microtransit • Microtransit is like Dial-A-Ride service but offers same-day,on-demand trips like ride-hail companies such as Uber and Lyft.Riders typically request Peer Examples service using a smartphone app. • Microtransit can provide curb-to-curb or point-to-point trips within a specified yoI..o G"OUNTY TRANSIT IDI aTRIC"T(Yol„,o C"OUNTY,CAp„ FORMA) service area.Rides are usually shared with others travelling in the same Yolo County Transit District runs a general direction. • Works best for: microtransit service called YOUR ''" , —Serving low-density areas Ride that connects small towns to —Completing the"first or last mile"of transit trips and around the agricultural hub — Riders who prefer not to walk due to uncomfortable weather of Vacaville.Rides are available — Providing options for passengers who have limited mobility within the towns of Winters, flii � Woodland,and Knights Landing, ) � KEY Irn IfTa OF n4:'�Ro''RAR'' or between these towns and Request Dynamic Rider larger cities. � by Iiauiing i'i[ckupi ., „ml III �d rm uv"J . �TRAN Clark CouRENT nty s�oUNT1fu WASHINGTON) C I transit agency,offers a new,on-demand " Efficient! Seamless rideshare microtransit, rl7alllr, rs.ilr r.afPs providing point-to-point service in multiple areas « � at the same cost as a standard bus fare.It is integrated with other C- �y TRAIN and TriMet o a ._ w . .. (Portland-area transit o o agency)services via mobile apps. Schedulearidewith Get picked up Ride withG-TRAN pp the tap of a button where you want at a low fixed price City of Woodburn 59 Transit IDeveloprnent Plan Specialized Shuttles • Shuttles are designed to serve specific types of trips and connect to specific destinations. Peer Examples • Can complement/connect to existing transit routes or operate independently. SANDY SHOPPER SHUTTLE(SANDY,OREGON) • Typically operate on limited daily,seasonal,or irregular schedules Sandy Area Metro(SAM)operates the Trolley Shopper Shuttle for—4 hours each (to meet shift times). • Examples include shopper shuttles,employer shuttles,medical weekday,connecting residential neighborhoods to locations providing daily needs shuttles,and recreation shuttles. such as Fred Meyer and Safeway.It runs on a schedule but can serve other pickup locations by request. GROVE II..NNK IEMPLOYER SHUTTLE(FOREST a"N GROVE,OREGON) GroveLink(operated by RideConnection) provides an employment loop for specific employers and employment clusters at specific morning and afternoon shift times, in addition to flex route shuttles that circulate within the city.It connects with TriMet Line 57. P.7�aen^51^V�7 nis$ r1b rR�e�f>arrrc.'rr Mlkl Rn b wK Pk VIII �i III III Nr ' � Forest ,ate^ SlnitfleL�rvrtR p�11 Ui �"��r C) rr , ,ww'. nr,.V, Grove � liul1l�I)t,l;lvi l'.lon rix��!fun�Yr JSmIII 0,r Shuttle Pick-Up/ e by vfh Drop-Off Zone M� ij u frw . C.vfCMhl.lMhk atopk f 9". Av �M N ,'ti�F ryi•!� F1MQk 0 C r iu� F x,Yllllll� 7aea4f'e,Raab s eft w nurzr r ' 1W, GrauwarL�rwk W4`vn..fageiy 12 MC rlr4'°r+u �r -- Uaw"UnkEW8rN, W 111^he4w,y C,111tlhLink e9l'rYIC,v4UI�P1'YNCV'bt G7m✓g4 4Af�rp(M-dk '��M�fd,M.l, City of Woodburn 60 Transit IDeveloprnent Plan General Public Dial-A-Ride • Provides demand-response service within a set area,such as a city boundary. Peer Examples • Trips are typically curb-to-curb. ®.�11mi°ij yp grouped g (LEBANON, • Tripsareoften to ether. IL.NN7GIf�Nt�N..-t��RN�E: M,DRI��M,DN omuum„y ry,�uom�IDIII�V ,,,��„ • Riders may be required to book trips well in advance(e.g., LINX offers curb-to-curb on weekdays and within city limits. within 24 hours),or some systems can use on-demand Rides requested the same day areaccommodated as scheduling. DJJJJJJJJ r ��lm permitted by the service schedule that day. 1 a rUd I,i.et xEt,a „r., rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr sEnNENTRANOREGON) .... 0 -to-curb,shared-ride Cascedea Transit(CET) provides curb - --- r F � � � dial-a-ride transit service for the general public in the cities of ��, i I 111,i I Prineville, La Pine,Redmond, Madras,and Sisters.All CET dial- a-ride and fixed-route services are fareless. � . 1l I LILAMOOK C"OUNTY(1l'NN II AMOOK C"OUNTY,OREGON) r� r� Tillamook County Transit District runs shared-ride,door-to- %teak ""rrrrrrrrr door dial-a-ride service that operates on weekdays.One-way regular fares are$4 for the first five miles and $0.50 for each additional mile.Reduced fares are also available. City of Woodburn 61 Transit IDeveloprnent Plan I� I�f°I�fl, ISI pllli I�f�° pllli I�f°I� I�fl,l�l The project team drafted four different potential service scenarios to test the application of a variety of service concepts and understand what transit system design might best serve the community.Draft service concepts were y i constructed from a varietyosources: % / K r�r wdwe es f �/ r4 /��uJi��➢1 � s'u�� /L � p • State of the System transit opportunities r • Peer Review key findings and examplesr � / • Comments and suggestions from community input (Fall 2022 on-board survey and community survey) • Service ideas generated by the expanded Steering Committee at the November 2022 Planning Game r� of p �__7_ , p( right) �� o% o Workshop shown at // a ear The four scenarios(shown in Figure 50 on the next page) �lsr n�url uoodmu�, ll rrvl,v ��im� i included a range of options for serving both key destinations and areas currently served by the two existing fixed routes, and extending service to areas of Woodburn experiencing housing and employment growth.The project team used a �,!� fl� �� /i/,� /l�/% /fir� iv n i�i� �" � III/l/✓ / A. geographic evaluation process to understand which scenarios, �� and which individual elements of each scenario,would serve °/r� / a ( w �` / �f u � 1SM+, 4 1£ yLll OM dMtl Lb p gMd�ll the greatest share ofjobs,residents,and equity focus Mr, populations in Woodburn.The scenarios were also presented for feedback to the Steering Committee,to a small Spanish- Illll ( r l �� speaking focus group composed of current WTS riders,and to I..,,,J.. the general public through a web-based survey.This allowed r the project team to gather a range of opinions to supplement the desktop anal geographic i� / /�� analysis. g g p hic Y ,��i� �IIIIIIIIIIIIJII/II �j if City of Woodburn 62 Transit Development Plan Figure 50 Scenario Overview Comparison 1.Maintain Fixed Route Services Scenario Scenario poNtN� 2.Maintain Fixed Route Services p utNf, (Maintain Coverage) ..ypNN,N8 (Focus on Ridership) R."t.D ", ,,,,,pro„ ,"„. m' r rmpl.pr ShuttlN 71 �m v t� KK ry Me � 0 o r ` Way, y� N e i' e� 3.Maintain Some Fixed Route Services Scana lo3 4 Maintain Some Fixed Route Services ft C G j(Introduce Flex Route �pnuca,a Introduce Microtransit( ) 111111-171-11 iX ac Dke I. N ....,,,.r,a� My„ .... „... ,, Flux YkmueN .. ,.,.,..4 s.4 riiinuv iiiiiiinn.. ii.po.iy ...�, ,,, .i fix ,. YCnmtarcv E d 'N U FINx RNYYtN � I�� B� UA A Ik I,r 17avlmtloa'INnn / u ,ar qNr r rr,00e".rr.ur 0 t aU,i utl ,p Y l5a 41 t �9 "�// v R} i c i E ra � j s , n City of Woodburn 63 Transit Development Plan C IE IIf ,1SII IFOCLIS ON R,l[DERS ICY°°°111P Scenario 1 maintains transit service like today's two routes, but with changes to better serve areas of new housing and employment development.This scenario also includes a separate Scenario 1 Highlights route that focuses on major employers and other major destinations. • Keeps the existing Express route that serves Bi-Mart, Walmart,the Outlet Mall,Downtown,and clinics and Figure 51 Scenario 1 businesses along Newberg Highway and Highway 99. • Brings fixed-route service to areas of new development in south Woodburn. R Scenario 1 • Creates easy downtown transfers between the two routes. IJ • Adds an employer shuttle that serves key employment % — Route a areas in northeast and west Woodburn,running several morning and evening trips on weekdays only. Employer Shuttle Service Service every CCharacteristics o GeA(existing Express 7 an �� route)with trips running in opposite directions on each (iam alternating trip. ( � © , Service every hour on 1Rlufr IB,with all trips running in a J uQ f� " o�mo� ,i t i ,, rnrn/ O p /�'t • 4ycounterclockwise loop. d POd G q� w /7� • Complementary ADA paratransit. © ��/l • All three routes serve the Memorial Transit Center,and routes A and B serve Downtown Transit Center. /�O LNLJRequires two buses during most of the day and three buses whenever the If::mnlployeir Shuttle is operating i © - ,@inmuR (several morning,midday,andafternoon/evening hours each weekday)_ 61 © 1r7 . ____r. %RS 1 r U !FlI.1VdoY , 4 �„ 1 Destinations f ]City Limits ©Retail Q Grocer Urban Growth Boundary B School ®Library a Park or Open Space ®City Hall Q Transit center / 0 0 6 Miles'4 o Clinic ©Ma'orempto er «r City of Woodburn 64 Transit IDeveloprnent Plan C IE NAIf ,1IFOCUS N COVERAGE Scenario 2 focuses on generating more use of transit by keeping two fixed routes, but with changes to add more bus service to key destinations. Scenario 2 Highlights • Continues fixed-route services to most major destinations Figure 52 Scenario 2 where ridership is likely to be highest,including Bi-Mart, Walmart,the Outlet Mall,and Downtown. • Adds easy transfers between routes in Downtown Scenario 2 Woodburn, Route C — • Adds a shopper shuttle that connects residential — V, Route D neighborhoods to retail destinations with regularly - — 1 scheduled trips a few days per week. hopper Shuttle � � S•ervice Character is tics ^o, „��i Service ever hour on I oue 4 With bidirectional service ICalong thee on tlo ops at Bi-Mart and Outlet Mall. 611 • Service everyhour t with bidirectional service along most of the route. Crew m�H N� �O 4 - - p n u �' Complementary ADA paratrans t_ O �^ w „q„ - • All three routes serve Memorial Transit Center and i }{ Po i Downtown Transit Center. Requires two buses most of the day,and three buses �F ...... � — - whenever the is operating(several u hours per week). i�mVl i' cv(i nwnito- / i c rWewt"IN NX, . J�inaii I 1j` a a IN i nnua � ,w/ i oocnre�A, r soli lNw,p ! f Destinations` I ]City Limits ©Retail Q Grocer Urban Growth Boundary B School Q Library a Park or Open Space ®City Hall Q Transit center / 0 0.6 Miles'4 o Clinic ©Ma'orempto er «r City of Woodburn 65 Transit IDeveloprnent Plan C IE IN A R,1IF ISI ]f° ISI ISI ISI IIE FIXED ROLM Scenario 3 keeps one fixed route and introduces a flexible route that can travel a certain distance off the scheduled route to pick up or drop off people at their homes and Scenario 3 Highlights destinations. • Continues some fixed-route services to and from most major destinations,including Bi-Mart,Walmart,Downtown, Figure 53 Scenario 3 and clinics and businesses along Newberg Highway and � � Highway 99. Scenario 3 • Adds a flexible fixed route(also called a flex route)that can travel a certain distance off the scheduled route for �� i Route a requested pickups and drop-offs in certain zones(see �� / below for more information about how flexible fixed routes Flex Route 0V ,; '� �� work). Flex Route NU� >�� i _ / win � Deviation Zone Service Characteristics >ri I j 1{ I �1 • Service every 30 minutes on Route A(existing Express route)with trips running in opposite directions on each � � alternating trip. Service every hour on the l�::I with deviations ") allowed within defined zones4� l� Cycle time would allow for 48. 2-3 deviations per trip euo aq©i -"- / / 'r'ro a Outlet Mall served within deviation zone,but no scheduled i ? a; ,ii "w, r.rno • J,I Arms mn ro r' 1 l e • Complementary ADA paratransit. OR, �' � � �% � � m ® �`"" — • Requires Two buses for fixed/flex routes(same as today's � i Service). u �J I X/ L i Y � I If f ..... vim/ 1 Destinations f _]City Limits p Retail 0 Grocery 1 i Urban Growth Boundary ®School 0 Library Park or Open Space a City Hall Q Transit center j o Clinic ©Majoremployer r 0 0.3 0.6 Miles�•-� City of Woodburn 66 Transit Development Plan EIMAIR,10 4: Scenario 4 features one regular fixed route and adds microtransit that offers citywide,same- day,on-demand service. Scenario 4 Highlights • Serves all major destinations with a single fixed route, Figure 54 Scenario 4 including the Outlet Mall,Bi-Mart,Walmart,Downtown, and some clinics and businesses along Newberg Highway Scenario 4 and Highway 99" Route C • Adds on-demand microtransit for any trips citywide that are outside the reach of the fixed route.See below for microtransit zone more information about how microtransit works. Trips starting and ending f .^m N,.i " u are lneligibeif01M, transit^c $eerviceeCrhauaCDter�s CS � Q i rvice n IRou�e tl �tt i �I1AIYjffip�K ��i �� )j Point-to-point,on-demand microtransit with bidirectional service „M t i r r, A� alon the route exce t for loopsat BI Mart and Outlet Mall" ,NWA, �- rotransit service all day long f Vla ,i I I nl L Nf CI ry ` p � /Ink trips starting and/or} 1 rl for to en outside of/<mile distance Q ding ou tA,HN�' I from Route C b ' o O Q u Complementary ADA paratransit within fixed-route service " O mWoc,nm'i0°°1p9��u i I 0 i" � . area(could consider updating eligibility requirements for elvtrnrj,G �" ea ra, , ® r t I� � ir� dial-a-ride system to encourage some dial-a-ride trips on ,' yin rs i /� ' I Ig 0 F microtransit)" OAll t �� n/< �?� J�,g rRequires two to three buses for fixed and microtransit t t �' service:one for Route C,and 1-2 for microtransit, rv6 duiN �. I�/ e;�ne�/�111R'1 I IW6!J jJ -- depending on demand" f s � II�1 �i if ,a f Acivnrr i I „ f Destinations©etail ®Grocery _ City Limits Urban Growth Boundary ©School Cl Library "i Park or Open Space t center ©Clinical) 0 Major�employer n„ O�O 6 Miles`„Nk P P City of Woodburn 67 Transit IDeveloprnent Plan C EIMAIR,10 EVA[ ISIa The four scenarios were evaluated using buffers of /a-mile Figure 55 Quarter-Mile Walkshed from Existing Routes walkshed around the proposed stop locations along the i proposed route lines.A walkshed is the area accessible by f walking along the street network within a specified distance �,r Ji ��Express Pou of the stops(see example below).A walkshed follows the �` °�" , ,j � elW Foxed Routle surface street network and therefore accounts for barriers I va re alkshed to walking such as freeways and railroad tracks;this walkshed does not account for the presence or absence of r ki, sidewalks. r� �� r� �h d,,p W ti .-.Bus StopsPo Wa�kSf1ed of rmumm� �'1� ,: , � � m aav�imr�ruu�,tww��muo � t mum f ri ll y d o 0bUS Stops /1/2 7I ✓ MI01 , i mile) r% ... I ✓dqi�w uuoimhiiiiirpiiii 41f w Freeway 1 r - d,! �, o,ummrm„u�h �omm fihuma ,xtai .,,.__.. /� 11 ai orf, MI an railroad tracks � ��, I � i t�riu 1 n, d accounts for .. access barriers � y o The 1/4-mile distance represents an approximately 5-to 10- ¢� minute walk or roll that most people are willing to make to City Limdlls access fixed-route bus service.Areas shown in Figure 55 at j � r right are within 1/4-mile of the existing Express and Fixed Urban Growth IGoundaryParka,Open,skae,e r-7 routes. I, s` r nnaa, ,_�( p 0.3 0.6 Mi4ex The results of the scenario evaluation,along with feedback from the Steering Committee,Spanish language focus group,and community survey,informed the final route alignments shown in the Preferred Service Plan below. City of Woodburn 68 Transit IDeveloprnent Glean Summary of Evaluation Results Results of the scenario evaluation are shown in Figure 56 and summarized below. • The baseline scenario(existing Fixed and Express routes)serves nearly 50%of Woodburn's residents and jobs, butjust 34%of older adults. • Scenarios 1,2,and 3 all offer improvements across all metrics as compared with the baseline. • In Scenario 3, more than 60%of residents and jobs would be served by the proposed routes.This scenario shows the highest values across all metrics,which is likely due to the large coverage area represented by the Flex Route's assumed half-mile deviation area.Operating a flex route would offer the benefit of greater coverage,with the key downside being increased average travel times due to the allowed deviations off the scheduled route. • Between the two traditional fixed-route scenarios(Scenario 1 and Scenario 2),Scenario 2 would serve a greater share of all residents and equity-focused populations(low-income households,older adults,youth,and people of color). • It should be noted that the values for Scenario 4 only reflect the benefits of the single proposed Route C.In this scenario, microtransit would also provide service throughout the city and would cover a high percentage of the existing jobs and population.The major tradeoff would be in overall travel time as riders would have to wait for a pickup when scheduling their trips,rather than being able to time their trips around regular scheduled bus service. Figure U5In 6 Scenario Evaluation Results �q�qII ll II III Ifll liIli is 11111111 I III j I g 111111111111111 IIlIIIIII `11mliI I II Baseline(Existing Service) 49% 49% 41% 34% 43®% ........................................................................................................................................................................................................................................................................................................................................................................................................................................................... ..................................................................................... ...........................................a.. .. .............................. 1—Maintain Fixed-Route Services 52% 53% 44% 37% 44% (Coverage Oriented) . ......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 2—Maintain Fixed-Route Services 59% 50% 51% 38% 48% 50% (Ridership Oriented) ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 3—Maintain Fixed Route,Introduce Flex 61% 61% 57% 43% 50% 52% Route ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 4—Fixed Route withMicrotransit7 29% 41% 24% 20% 23% 25% ... .. ...... ... ..... .... .... ....... Source,Ca(Vote (I)nC12C}Yen,ur' Block lever US Yenrrucr I ongirtu din al Imployer I lour,,eholyd Dyn;arnic (I I I U) (3)1 lou.t,eholyd,r earning leer;than?.C}C}%of the federal poverty level(U.S.Yenr,,ur,;;rUrU'C-Year Arnerlurn Com[nunity Survey(yC`',;));(4 DYear FSC;.`;;(G)Inclu de', all per.,,onr who Identified a, snylhing other than"white alone"(rC1rC}'C-Year 4C`',;);(/)Rer',ult,r, are,r,hown for propo,ecd Scenario Route C;only.IVllcrotr anrlt would shr,o provide.,,ervIc e throughout the city In Scenario 4. City of Woodburn 69 Transit IDeveloprnent Glean Evaluation results for the individual routes comprising each scenario,as well as for the existing Express and Fixed routes,are shown in Figure 57 and summarized below. • Despite their different routing,routes A,B,and D all perform very similarly across all metrics.Routes B would serve the Outlet Mall. Route A is similar to the existing Express Route.Route D serves areas of new growth and development in southwest Woodburn. • Route C scores lower than the other proposed routes in all metrics except the percentage of existing jobs,however this route would provide relatively quick bidirectional service between major destinations including the Outlet Mall,Walmart, Downtown,and Bi-Mart. • The existing Fixed Route and the proposed Shopper Shuttle both perform well in the evaluation metrics due to covering large areas of the city.However these routes feature long and indirect routing between key destinations and slower travel times to destinations overall. • The Employer Shuttle scores lowest in most metrics(especially those focused on residents due to not directly serving many residential areas), but would provide service to major employment clusters in west and northeast Woodburn,connections to regional transit routes at the Memorial Transit Center and Bi-Mart,and fast service along Highway 214. Figure 57 Route-Level Evaluation Results Route A(Scenarios 1&3) 30/0 34/0 21% 31/0 27/0 30% ......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Route B(Scenario 1) 32% 31% 28% 34% 29% 27% ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Employer Shuttle(Scenario 1) 14% 27% 11% 19% 13% 17% ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Shopper Shuttle(Scenario 2) 40% 31% 27% 30% 35% 32% .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Route C(Scenarios 2&4) 29% 41% 20% 23% 24% 25% ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Flex Route(Scenario 3) 29% 34% 21% 34% 26% 28% ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... Route D(Scenario 2) 32% 35% 22% 36% 28% 29% FII cd;ata,.',ource,r are the.',arne a;in PI(pure,F;;above, City of Woodburn 70 Transit IDeveloprnent Plan C 1IMU IN ISI°°r ISI 1II 1.r am SERVICE SCIENA11,10S To assess community input on the service scenarios,and ultimately to develop the Preferred Service Scenario presented in Chapter 6,several Spanish Focus Group meetings with community members were held and a second online On March 15,2023,a focus group with Spanish-speaking riders was survey was developed.Feedback from this community input is conducted to gather additional input on the four service scenarios. summarized below. The Spanish focus group was conducted so that the opinions of this significant segment of transit riders were incorporated into the plan. TDP Steering Committee Key findings from the focus group include: On February 7,2023,a third meeting with the TDP Steering Committee High satisfaction.Participants said that they were not only was conducted to present the service scenarios and solicit input on the very happy with the existing service, but especially satisfied direction of the preferred service scenario.While there was some with WTS's customer service. interest in different types of transit service(microtransit and flexible Preference for fixed route.While there was some interest in fixed route),committee members were more interested in maintaining microtransit, participants were most interested in maintaining (and expanding)fixed route services.Committee members were also or expanding the fixed route service. interested in service to major employers,better bus stop amenities,and enhanced bicycle and pedestrian access to transit. Improved amenities.By far the top improvement was focused less on the service and more on the desire for more bus stop shelters, benches,and information. Now that you've rated each service element,how would you rank the four service scenarios(excluding shuttles that could be in any scenario)? Z''l 111',,"" 2W 2W w� as aen�fffffffffff�nn,�`',��'�;�SNEw GN City of Woodburn 71 Transit Development Plan Scenario Elements Ranked Online Scenario Survey A second community survey was conducted to assess which of the four scenarios people preferred.The survey was available for Route B IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII %1111111 approximately four weeks in February-March 2023.Over 60 people Route C II�IIIIIIIIIIIIIIIID11111111111111111111111111111111U �))))))))))))IIIIIIIIIIIIIIII responded to the survey.Key findings from the survey include: Route A �Il�lllllllllU1111111lllllllllll�1111111111111111111 • Preference for fixed route service.Overall,survey Route DEmployer Shuttle � %//%//%///� 11111111111111111allllllllllllllllllllllllllllllll respondents preferred the scenarios that featured traditional Flex Route �� U 11111111111111111111 J111JJJJJJJJJJJJJJJJJJJJJ))IIIIIIIIIIIIIIIIIIII fixed route(as opposed to the flexible fixed route or Shopper Shuttle microtransit).When asked to rank the various fixed routes in Microtransit ��r % 1111111111111Allllllllllllllllllll the four scenarios, Routes A,B and C were ranked the highest,which are most similar to the existing fixed route 0% 20% 40% 60% 80% 100% services. of votes 111111 11112 3 4 5 6 1111117 IIIIIIIII 8 • Employer-focused service.While not as popular as the (I=Best,8=Least Preferable) other fixed route services,the employer shuttle featured in Scenario 1 had strong support when compared to other Scenario Comparison routes and service types.Several respondents noted that other communities,like Wilsonville, have an employer- focused service and that this would be welcome in Woodburn Scenario 1:Maintain Fixed =01 as well Route(Focus on Coverage) IN I think these are good changes • Less interest in microtransit.While some respondents were Scenario 2:Maintain Fixed Route Service(Focus on � uu I'm not sure but I interested in microtransit services,this service type was also Ridership) think this might ranked the lowest when compared to other service types.It be good Ido not think Scenario 4:Maintain Some o was also noted by several respondents that the existing Dial- Fixed Route(Introduce these are good or A-Ride was very well liked and fulfills the need for demand Microtransit) bad changes I'm not sure but I responsive service in Woodburn. think this might Scenario 3:Maintain Some g Fixed Route(Introduce Flex be bad hese are Route) bad tions bad options 0% 50% 100% City of Woodburn 72 Transit lDeveloprnent Plan) • "I know how well Dial a Ride worked for me and how it became a challenge as I tried to Select Survey Comments transition to regular bus services.This might really be helpful to people,especially Respondents had the option of providing open-ended comments in when returning home from shopping" several parts of the survey.Select comments are shown below to Scenario 4 illustrate the range of input that participants shared. • "Maybe a small city like Woodburn can do better with one fixed route.It is a major improvement from the current system that is difficult to understand.Microtransit is nice Scenario 1 but again there's equity issues around access to technology and language barriers" • "I like the idea of adding to service new development in south areas." • "People can already do this without the city providing it. Unless a community option is • "This route configuration is less confusing and probably more efficient than the significantly cheaper,I don't see how this is beneficial." existing ones." • "This is my favorite alternative.It means that the fixed route would not go in loops and • "It seems to me that EVERY route should serve the Outlet Mall.That just seems it's much more logical and intuitive.I like the idea of microtransit filling the gaps of the like common sense." fixed route service,but that route gets you to most destinations that people really want • "This is my favorite plan of the four.Many neighborhoods have been inaccessible to go to on transit(shopping,medical,transfer to other regional providers,etc.)." by public transit,and the new fixed route resolves much of that.However,due to General Comments the fixed route's sheer length,it needs to be available in both directions" • "I am surprised all of the options are for in-town only.It's weird that our town relies on • "The employer shuttle would be beneficial for those working in the serviced other towns'transit to connect us to the outside world." areas" • "My spouse and I work M-F 8am-5pm in Salem and would use transit if it met this Scenario 2 schedule.Currently leaves Woodburn either too early or too late." • "Shopper Shuttle seems like a waste of time.Would rather use that shuttle to go • "I would be willing to pay more in property taxes if we could make transit free for to Hubbard or Gervais" Woodburn residents.Especially students and seniors" • "Adding a shopper shuttle would be nice but I do not feel it addresses the • "I don't use public transport currently but know many people who would rely on it.I population that would need access to rides for work." wish I had the opportunity to use it more,but there is very little accessibility and • "Much cleaner and streamlined fixes routes.Great for going somewhere quick. nobody knows the schedules." The shopper shuttle is a great idea and covers a lot of neighborhoods,however, • "[Need]covered pickup locations because weather is quite harsh and mobility[is] the length of the loop I imagine would deter some folks" challenging." • "This doesn't address the employer issues,which I think is just as if not more important.Heritage Park&the NE industrial complex would continue to be inaccessible via public transit." Scenario 3 • "I have used a flex route successfully before.It can be hard to stay on time" • "Flex routes could cause delays and unpredictability in schedule reliability.It may create difficulties for those who do not have internet access or English language proficiency" • "My question is how would this affect the current Dial A Ride.Would Dial A Ride no longer exist?Dial A Ride is an extremely important service for the Woodburn Seniors who do not drive and this with disabilities.I know Dial A Ride to be more independent to do my own errands and appointments." City of Wc)odburn 73 u o00 000 ouo u u o00 00o a o00 IIIIV III III III III IIIIV � Transit(Development Plan SERVICE IP l o AN Figure 58 Preferred Fixed Route Service Plan Overview Preferred Scenario " Based on input from the TDP Steering /L Route A Committee,the community survey results,and Route B the focus group conducted in Spanish,a Route C Preferred Service Plan was developed that u inc modified on Ides mod'f'ed versions of the conceptual developed es rou in the Service Scenarios -, t '`O°� " ' , presented above. M� The Preferred Service Plan includes three routes: Woodburnffiremmm Cutlets - y 0 Route A-Direct.This route provides bidirectional rt r Memonal uwnnabnrn ks m service connecting the major destinations in Woodburn. 4 oa��tar soma direct iavin Legacy B Med�cal Cente,p Mid Valle ''[a Clinic © wmn'm"'m" i„e„w,!il�/a' u r Tra The focus of this route is to provide the most dire �u'wwNuRGltim�uammmili6ummNmu„m „f �,,,,,W p ,� i o�_ _ — routing possible while also serving these major Safewa fi ^t� noiri.Tao Walrfiart/ �j Legion e9aFo�gds�� ® 'y destinations. Q/ I i f Park ^'�”; 0 / t � �� u� g � Route B-Local.This route provides service to the major destinations in the community as well as to several d� Nelbewr MES � a aburn r� � residential neighborhoods that are not served by Route A. 0 Cot wn ��u4 Goodwill Route C-Highway 214 Express.This new route Amazon Were houser sr �' i im iii i�eu-�wiu .wnr �, d provides a direct connection between major destinations in "Wit, , ransit Genter r �„ on Highway 214 and operates earlier and later than other ", routes to serve major employers in the community and h connect to regional transit services. - �' - Centennial Park More detail about the three routes included in " r l the Preferred Service Plan are provided below. n� '� MAIf f �P74� Destinations City Limits p Retail ®Grocery Urban Growth Boundary ®School p Library Parker Open Space ®City Hall 0Transit center - ©Clinic 0 Major employer �w / C 0.25 0.5 Miles i City of Woodburn 75 Transit(Development Plan ROU"n I�f° IDSI ITR iE u "i Figure 59 RouteA—Direct Service Characteristics Preferred Scenario Route A is a bidirectional route that directly serves all major destinations except the Outlet Mall and is Route � anchored by Safeway on the east end and Walmart and the Memorial Transit Center on the west end.It also Route B serves the new Woodburn Place apartments,with nearly Route C j housing units, Cooley Road. 500 on Molalla Road at • Major Activity Centers Served_Safeway,Bi-Mart, Mega Foods Mid Vale Plaza,Legion Park g Valley P I gi , Downtown Woodburn,Walmart,Memorial Transit mWoodburn'Premi Outlets m vvu Kry , Center � • Regional Connections Served 1e — Bi-Mart:CAT(99x)and Cherriots(1 OX and 20X) w` r�f wrii 7ni din✓'[fnu oral Le ac ,,",Woodburn HS Salud Downtown TC:�.'herrlotS(10X) r r Transit Center. Medical Center Mid Valle aia Hvair zi . �l Vr "Clinic r � ,�� O — MemorialTC_Cherrlots(80X),POINT, ' � e t i � r EPark� BiMart,,, Safeway �..��$ nG..�eyhound u ni oFi rnV W(mart Vii( „mug ege Foo e r® 0 r K YNellie Muir ESWo`bdbur�'�; ,.uai,r, - ,, P/�A • URS Near-term ••�O-3 © Jr �°, l' ...n to ti ©Goodwill- rm(1-3 years) '-- eekday:8 AM—6 PM Amazon Ware owe rmuiit irvoHuw� ruri No(v''6" in ui � ,.=m,C4!1J( — — �� Saturday_9 AM 5 PM vyi rico n Transit CenPtef —SUnday:9 AM PM lKun � "; Lf�mrvuu, Mid-and long-term: Week — Weekday_8 AM 8 PM Saturday:9 AM—6 PM — -- Centennial Park —Sunday:9 AM—6 PM pup�gp plp�n p„r g/ !"WII"+wB,a„Y%::�RtlM..�ir Near-term_Hourly y Destinations Mid-and long-term:30 minutes City Limits Q Retail Q Grocery Urban Growth Boundary ®School 0 Library ®City Hall 0 Transit center ,1 REQUIRED �'HNG:'n..IG�a Park orGpenSpace ©Clinic p Majoremployer ,wui I� ,/ i _' o o.zs o.e Miles • Near-term 1 • Mid-and Tong-term:2 City of Woodburn 76 Transit(Development Plan IROU"' ISE ISL ISI Du JAI Figure 60 Route B-Local Service Characteristics / Preferred Scenario / Route B is a loop route that serves all major destinations, Route A ' Including the Outlet Mall,as well as many residential Route B — neighborhoods and areas of new development in r / southwest and northwest Woodburn,including the 300- Route C unit Woodland Crossing Apartments. Bi-Mart, • Major Activit Centers Served.Safeway,Bi rt, w� Mega Foods,Mid Valley Plaza,Legion Park, rr,, Centennial Park,Downtown Woodburn,Walmart, �4/1 Memorial Transit Center,Woodburn Premium Outlets Vrf 4 I IVINLY � V9!`1G.I..PiL.lb � � ^ Jw. °�h Nuregumrsermce ��v��, Regional Connections Served kori rrNf'� Woodbur real moutlete /. � �� call ahead deviations oNy � i ,� woodburn Hs salsa ` - Bi-Mart:CAT(99x)and Cherriots(10X and 20X) Trandit Center n n >Clam ..., - Downtown TC:Cherriots(10X) wrnri Memonal wgaev BI cen e Mm va ie way Memorial TC_Cherriots(80�,POINT,Greyhound ��f u imuuumouo� rsC��° � P, Le ion Mega_Foq s ,r ® �RI�nG:' it �y rtf, �� iti'u(�mmuo� �imuuu xmw N J w __ 2 mum VyalmaE� Perk BiMrrtF • �c�IL..� B9M$ O ' Near-term(1-3 years) : , / -Weekday:8 AM-6 PM r rSdr.r` < 'r CO',C "r �i n n Nellie Muir ES li ��, �ri um 'F adburn �� i O Goodwill , Saturday 9 AM-5 PM A�roazon Ware ouse it �l+'1 «<rU N�„u�N�u , r ��°� ��w.rz�.N. _ -Sunday 9 AM-3 PM '"'r �`,C Downtown Q N n�i� ��i" Tranert U+'enter, • Mid-and long-term_ � ur"i oei N,, _ -Weekday_8 AM-8 PM Saturday_9 AM-6 PM - J 1 rum Sunday:9 AM-6 PM Centennial Park FREQUENCY snninne� r' (at t+ • Near-term:Hourly - • Mid-and long-term:30 minutes Destinations City Limits p Retail ®Grocery RIEQUlIRED VP'HlIC." IES Urban Growth Boundary 6 School p Library ®City Hall O Transit center �ilti • Near-term:1 Park or Open Space I�� WJ p Clinic O Major employer h,❑ 0 0.25 0.5 Miles • Mid-and long-term:2 City of Woodburn 77 Transit Development Plan ROU-IE u ICY°°°MY 2114, IE Jif lIf ,lES S Figure 61 Route C—Hwy 214 Express Service Characteristics Preferred Scenario Route C is a bidirectional route that serves the Outlet Mall Route A and key shopping and medical destinations along Highway 214.It is anchored by major employment areas ` Route B at both the east end(industrial areas along Progress Way r � �.............................Route C and Industrial Ave)and west end(Do it Best,Winco,and Amazon). r , Initially this route Is recommended to be operated as a pilot for approximately 6-12 months.It should be paired K, Ali,I with extensive outreach to employers to match trip times with shift times and timed connections to regional services Sfh u / N ""°" including Cherrlots routes 80X,20X,and 10X,and CAT Woodbur©re�mOutlets ,:Woodburn HS a _ �, Route 99X. Bi-Mart,Mega Foods, I/ � Memorial Major Activity ia) Transit Center ill iuv n I,- C9aoY B Medical call Cents��© Mid Valley P' a Center,Woodburn Le ©nm " ou Wa, T mm mu! mmuuoummuuu0 m�mimmm�ii �, _ ,e Satewa — Premium Outlets,Nuevo rlAmarne er o (` wrno.or um, WImait •r _ " "�� ', ✓ �/ Legion Mo9p rep s BTM/ ® ,Y • Regional Connections Served O i u �P ,jr� Pa`srll1, � — Bi-Mart:CAT(99X)and Cherrlots(10X and 20X) giv Nellie Mupr m ES "� CC q �,,, r, — Memorial TC.Cherriots(80X),POINT,Greyhound c �F phi M) ., adbu aF ., iwa" ndwill i 0 mazonware�ouse ERVjC'E II IOURS AND FREQUENCY 0,,", 'If u„ouu _ I( Downtown ansitcencaF ; • 2 trips in early morning �fN �� • 4 trips midday . F Jon , � — �� .� o« " ' �% J — • 2 trips in the evening — - Centennial Park 1 ruin �`� Trip times should be planned according to findings from employer outreach,as mentioned above. , ppµµpQpp ppI'µµppD V „r ry S Destinations • Near-term and long-term:1 #City Limits Q Retail ®Grocery Urban Growth Boundary 6 School p Library Park or Open Space ®City Hall O Transit center p Clinic O Major employer "nIu 0 0.25 0.5 Miles �'�� City of Woodburn 78 Transit Development Plan IER ISI u If° Al ISI G N m if°im I C ICY°°°IANGIES Figure 62 Preferred Scenario Service Segments Proposed service patterns along street segments r _.,,/ O /' / are shown at left in Figure 62,along with existing Preferred Scenario ridership by stop to show how the proposed Ridership by stop Service Segments i 9 service aligns with current travel patterns(note ,---Alightings Service maintained y Service added that the lines are not distinguished by proposed Total stopactivity Boardings ®111011 Service eliminated / routes). ' Service is added to areas of high potential new No stop a op activity recorded g ridership: �. % � I � """ "" a • To areas of new development along Evergreen Rd,Parr Rd,Highway 291 east of Highway 99,and near the Outlet Mall;and to areas of high employment density in west and y i111grmt�rtffi>fir11m ) northeast Woodburn along Butteville Rd,Progress Way, , a u and Industrial Ave_ niu Q • Along Park Ave past Legion Park. „o0y �� © Service is eliminated through areas of low pg 6 �N ridership and to improve the directness of routes: N�„w 111 r , n rA • Along Myrtle St in west Woodburn.Service is shifted to Highway 214 to improve speed and route legibility. !I I l ft„ 131 n P(v V MIl j' 1 It'A@ • Through the Country Club area.Portions of Boones Ferry Rd and Country Club Rd could be served on a call- ahead/as-needed basis. � """ " ^` ) rs _ • Along south Front St.Service is maintained to Settlemier Park and the Aquatic Center along Settlemier Ave and ; - added on nearby Cleveland St. • Routing through the Outlet Mall area is adjusted to avoid occasional congestion along Arney Rd. dy Mtfy l � I City Limits Urban Growth Boundary Park or Open Space 0 0.25 0.5 Miles City of Woodburn 79 Transit(Development Plan IBLIS s-r aICY°°°I JNG IIE Figure 63 Preferred Service Plan Bus Stop Changes Figure 63 shows all existing,new,and removed bus stops that correspond to the Preferred Preferred Scenario Stops Service Plan.New stops are required in areas Route A moo Existing where service is added and stops where service ,,, i New is eliminated would need to be removed.The Route^^Route C Removed 7� I With shelter following is a summary of where stops are added or removed. AJJ�Hi 33 existing stops teal are maintained_All of the ' Kl 11 C/l if existing stops with a shelter are maintained • 18 stops red are removed None of the stops k �N �11JKv IL, recommended for removal has a shelter_ �� Woodburn Premium Outlets < e o 0u WoodbI Hs d I�, °11 �� ' 31 new stops(orange)are added.Most stops would w11 n�411�` � �f� �i�na Le ac x.,/ Salu ' dTra s�tcenrer c n © just have a sign pole and concrete pad. > Memonal ma'Legacy Medical Cente Mid Val PI a c ell n aWW �� mlm�° — Four new stops would include shelters in ke o p wnGur aim 'ye,1m104bNuui(mow y Le ion ar9a.Fou s Bi arts e ,Y �" p y Wfro oaf v , imly 0' Park i d locations: e j u i �x e _ o • Centennial Park/Valor MS(south side of Parr Road) Nellie Muir MES ~ �'Ur al'tma U n „n �mR f - - i Legion Park(both sides of the street) O / © °`4i Goodwill . zon Ware�,«<,�� ,Fr, �� • Safeway(south side of Molalla Road/Highway 214) ;7i r qua Downtown' lw ransit Cecer, i AUR,i. JON Is an o e a new o �� It' important t not that II stop — � �..inrvu If�S;�io�m oexu RNi; U61Y ;' locations presented on this map are for / Centennial Park planning purposes only and are subject to change.Specific locations will be determined by WTS staff. J� _. �� SIIi1i IMAR� F Destinations #City Limits Q Retail ®Grocery Urban Growth Boundary 6 School p Library Park or Open Space ®City Hall O Transit center p Clinic O Major employer 111Iu 0 0.25 0.5 Miles �'�� City of Woodburn 80 Transit IDeveloprnent Plan 7 E"111111µ�lE G IIIA, III MI6 III MI6 I III MI6 Illi 111111µdl[ II IL Marketing information is the primary way to communicate available transit services to the public.Promotional materials,activities,and special events are secondary to the marketing information and can boost ridership and awareness of the transit system.The means of promoting transit service can also heighten the level of interest and excitement about existing service as well as future service changes.This chapter reviews existing marketing materials and tools provided by WTS and provides considerations for improvements.The goal of this review is to ensure that existing and future riders have the appropriate tools to understand the services available and ultimately to increase transit usage in Woodburn. M IF ISI I1E I1 -I1R, IJinnllll llllllllll " IR JNs ISI°°r ISL° IIR plilO I°°°I Ll IR,lE WTS offers two brochures for the fixed-route services—one for the Bus Schedule Horatio def Auatob6s �� MonEey through R day Lu Viernee 1 e "Fixed Route"and one for the"Express Loop."Both brochures are g.onamtng:gagm g:gg .aeoaam. " „„ T, ' available on the City of Woodburn website as well as on buses,at ""' the WTS maintenance and operations facility at 202 Young Street, 4', I:; $. ° X03-982.5233 �e,e l ,M and other locations throughout the city(e.g.,Library and City Hall) Both brochures are double-sided.One side provides basicBus Schedule , information about the existing route, including hours of operation, Monday through Friday w and 9,00a.m.to6:00p.m. the website address,the Oregon Relay number(711), information OO about the Dial-A-Ride,and the main customer service phone " "^ number.Information is prominently provided in English and { Horift del Autobi5s Lona.a viama. Spanish,and a QR code is provided with a link to the website. g:ooa.m.tos:oop.m. o' o r The other side of the brochure provides a map with route s alignments highlighted in blue and orange with directional arrows. � � � � � � � Major locations are also included,such as Walmart,the Downtown Transit Center,Bi-Mart,etc. While the information in the brochures is relatively succinct and clear,there are several inconsistencies with the brochures.First,the Fixed Route brochure is a lower-quality scan,which makes it somewhat difficult to read,whereas the Express Loop brochure is not a scan with clean text and graphics.Secondly,the Express Loop brochure is out of date(with an effective date in 2019)while the Fixed Route brochure is current.The Express Route brochure shows that there is still a fare,while the Fixed Route brochure correctly says there is no fare.Thirdly,the maps are somewhat confusing.The Express Loop map is clear and shows the correct alignment of the route.However,the Fixed Route map doesn't show the correct alignment,and at first glance appears the same as the Express Loop.The Fixed Route map also doesn't indicate that there is service on the west City of Woodburn 81 Transit IDeveloprnent Plan side of 1-5.And finally, it is not clear from just looking at the brochures what service operates on weekdays and weekends.The Fixed Route brochure is accurate in describing the hours of operation,but the Express Loop brochure indicates that service only operates on weekdays and not on weekend days. Based on this review,as well as stakeholder input received early in the project,several improvements to the fixed route brochures are provided for consideration: • Combine both routes into a single brochure.The goal here is to simplify the service and provide passengers with options for how they travel. • Consider a larger brochure size.With three routes included in the Preferred Service Plan(see Chapter 6),the size of the brochure might need to be larger to accommodate all information on a single brochure,which is typical for transit brochures.This would provide room for additional information,such as more information about the Dial-A-Ride and medical transportation services, mobile information,etc. • Include both routes on the same map and make them different colors so that it's clear where each route operates.As is done with the existing maps, include directional arrows so that passengers understand which direction the route is operating.A callout map could also be included for the downtown area. • Identify weekday versus weekend day hours of service on the schedule.This could be accomplished with highlighting or bolding of times on the schedule,along with a footnote. • Label the timepoints on the map.Connecting the times listed in the schedule to that location on the map would make it easier for passengers to read the schedule and understand how the route operates.This could be accomplished with a numbering or other symbology that connects the timepoints on the map to the timepoints on the schedule. • Include basic information about regional connections.While it will be difficult to keep information current on connecting schedules, WTS should consider noting on the map and schedules that connections to regional services can be made at specific locations.At a minimum,this should include Cherriots Regional routes(10X,20X and 80X)as well as Canby's Route 99X.Other regional services could also be noted(along with contact information), including POINT,Greyhound,and Fronteras del Norte. • Update schedules at least once annually.To account for any route changes and to ensure all information is current,consider updating the brochure at least once per year,or when a service change is implemented. City of Woodburn 82 Transit IDeveloprnent Plan DIAI - -I1R,l1 I1 I1E AND OUr Ir- "rowim K IE IID ISI u1111 i1111 ISL° IIR u1111 ICY°°°I M About the Dial-q-Ride Program ilial-A-Ride (IiplGUky vin pu xme for wiy SiS. WTS provides a basic brochure that provides information about the Dial- PA a A-Ride program, including eligibility,hours of operation, policies related I I kW µ booking trips,and guidelines for using the service.Also included on the A brochure is a description of WTS'policy related to accommodations for App,w-WOM,II using the service,what to so in case plans change,and the cost of the For Local MnafuOl,Shopping gel program(which is out of date since the service is fareless). ,.osP3IN sez,a aoE Woodburn Out of Town Medical nndBusinnssAgpointmants Transportation 202 Young street Woodburn,OR 97071 A separate section on the brochure also includes information about the �,oaF sea- z-ease rw Out of Town Transportation program,which highlights how the program �,.,,��a �.vo�yo ��no ..e ,....omw b n �� oR�saaaB va I rnr merar�alrsxraH pI� ItO n.H rm arswrae r.�ivePc is staffed with volunteer drivers and supported by WTS staff. Several suggestions for clarifying the information on the brochure ��ee o az� Aw�� °'°°°°"° "' ` "°"" include: • Update fare information throughout the brochure to clarify that w, ox�ev uax, WOUt70URN , Dial-A-Ride is fareless. e�, wTs � �,A .„�✓ • Clarify under the"Appointments/Office Hours"section how far in ;. � ,,,,,,,,, advance a trip can be booked in advance(e.g., 10 days or 2 weeks). IROLM IN IISI IN G� I� IIS Most transit systems utilize either letters or numbers(or both)to organize transit systems into identifiable routes or services.Route identification systems can also be named to be associated with corridors, neighborhoods,or major destinations that they serve. WTS's route naming system currently uses the name of the route—either Fixed Route or Express Loop.While this naming system is simple and easy to remember,with three routes included in the Preferred Service Plan, it is recommended to start using a more organized system to distinguish between the three routes. A naming convention is recommended that would identify each route by a letter(A, B,C,etc.)followed by a word or name that describes the route. Examples of this naming convention might be something like"Route A—Main Street"or"Route B—Broadway."Because the routes in the Preferred Service Plan will serve more than a single corridor,another approach would be to distinguish the routes by the type of service they offer, City of Woodburn 83 Transit IDeveloprnent Plan such as"Direct'or"Local."Assuming new vehicles have electronic headsigns,it is also recommended that each route indicate the destination at the end of the route(such as"To Walmart/Memorial TC").Suggestions for how this naming convention could look are provided below. yy n 77 V f ISIIKI IF BUSIES, All WTS fixed-route and Dial-A-Ride vehicles are generally attractive and clean.The newer vehicles used on the fixed routes are designed with the blue,white,and green color scheme—whereas the older vehicles and the other Dial-A-Ride and service vehicles use a simple blue and white color scheme.All vehicles are labeled as either Woodburn Transit or Woodburn Transit System.The newer vehicles(and Blue/White/Green color scheme) also include the WTS logo.The newer buses have electronic information signs at the front of the vehicle and can rotate the route number and other information.Most new transit vehicles will have a similar capability—especially larger vehicles used for fixed-route service.WTS does not have advertising on their vehicles. Over the course of the plan as new vehicles are acquired and older vehicles are retired,the following considerations are offered for all WTS vehicles: • Continue using the blue/white/green coloring scheme on all buses. • Continue using the WTS logo and be consistent with saying"Woodburn Transit System(WTS)"instead ofjust"Woodburn Transit."The logo and/or name should be prominently located on the side and rear of all vehicles. City of Woodburn 84 Transit IDeveloprnent Plan • Continue including the website(wood burntransit.org)and phone number,at least on the side and rear of all vehicles. • As a moving billboard for the transit services offered by WTS,consider branding the Dial-A-Ride and fixed-route vehicles differently to distinguish between these two services. • Use the same font and style for all buses to ensure brand consistency. • If new low-or zero-emission vehicles are added to the fleet, prominently display and advertise this on the side of the bus. IIE I1 '�ISIlnE Woodburn Transit System provides a basic webpage that is embedded within the City of Woodburn's website(www.woodburn-or.gov/transit).The webpage is simple and easy to understand,and users can easily get information abouts fixed-route, Dial-A-Ride,and regional providers that connect to WTS.The TRANSIT Transit webpage can be translated into multiple languages with Google Translate. When searching for"transit in Woodburn"from multiple browsers,they I E Woodburn Transit System webpage is the first to be listed.Other regional c nka=k Information Woodburn Trarsk5ervice p id.s sale and reliable publ'c kranspurtnt on for transit providers also show up in the search,including SMART(Wilsonville), f ide"'��—k`r`-d `°r'P0m,9 ","kbeW-b"'"reg'°" J Cherriots,and Greyhound. 1h 1113 I.Y I M9 The webpage is organized first by fixed-route services with links to the Fixed Route and Express Loop brochures discussed above.There are also links to flaw regional providers and ride sharing programs,as well as links to get more information about the Dial-A-Ride program,taxi information,and the City's ADA accessibility and Title VI programs.While fare information is presented on "" the main webpage, it is noted that fares are suspended until further notice.A separate webpage for the Transit Development Plan is accessible from the WTS webpage.Contact information is also clearly listed on the page. There are several elements of the webpage that WTS should consider for ensuring consistency of the brand and making it easier for people to access information: • Brand consistency(everything should be Woodburn Transit System) • Incorporate the WTS logo-it is currently not used anywhere on the page • Create separate tabs for fixed-route and Dial-A-Ride/medical transportation services • Remove any mention of fares,and instead feature a note celebrating that fares are free City of Woodburn 85 Transit IDeveloprnent Plan • Include photography for new buses • Update the placeholder on Dial-A-Ride page under"Contact' • Include S highlights in City of Woodburn e-blasts SOC AlIIII IIII > MEDIA III IIII The City of Woodburn has a robust social media presence,including Facebook,Twitter and YouTube.The City also sends out a weekly E-Blast in both English and Spanish that is organized by different city functions and offers announcements related to local events,job openings,and community meetings.All social media channels were utilized to notify the community about surveys and events associated with the TDP. As the Preferred Service Plan is implemented,several considerations are offered for notifying the community through the existing social media channels. • Review peer social media accounts for campaign ideas • Post ideas:new bus unveiling,schedule alerts,taking bus to Parks&Rec community event,TDP news • Partner with City of Woodburn social media accounts including Woodburn Parks and Recreation to cross-promote City of Woodburn 86 Transit IDeveloprnent Plan in I nmib E`]14 ior I o0oµii¢ 00oµii¢ I I ii nmib Ilii 00oµii¢ I ii This chapter provides considerations for how to implement the Preferred Service Plan presented in Chapter 6.Figure 64 below summarizes the individual changes and prioritizes specific groups of changes for phased implementation.A description of general implementation considerations is provided below the summary table. Figure 64 Implementation Schedule II I Illi' a,,,IIIIIA Years 1-3 • Restructure fixed • Change"express route"to Route A and change"fixed 250 - No change route services route"to Route B • Add new direct • Implement new Route C connecting major 2,000 500 fixed route destinations/employment centers. IIIII1011® LL Years 3-7 • Increase • Expand frequency of Route A from every hour to every 2,800 - frequency 30 minutes(weekday only) tl0 • Expand frequency of Route B from every hour to every 2,500 30 minutes(weekday only) Years 7+ • Extend service • Extend service hours of Route A to 8:00 pm(weekdays), 1,100 hours 6:00 pm(Saturday),and 5:00 pm(Sunday) • Extend service hours of Route B to 8:00 pm(weekdays), 1,100 680 No change 6:00 pm(Saturday),and 5:00 pm(Sunday) • Extend service hours of Route C to 8:00 am—5:00 pm 500 (weekdays) City of Woodburn 87 Transit IDeveloprnent Plan ISI iISI -r ISI Il> ISI IK IPI JE IM I�I��,°° IN - "r ISI a The implementation schedule provided above is broken into"Initial Implementation"in years 1-3 and"Expansion Phases"for later years.The initial implementation phase would restructure the two existing fixed routes into Route A and Route B and add the new Route C.To maintain service levels throughout the city and ensure connectivity to major destinations,these changes are intended to be implemented as a package at the same time.It is important to emphasize that these initial changes are only proposed once the following developments and street extensions have been completed: • Evergreen Road extension.As part of the continued development in southwest Woodburn, Evergreen Road will be extended to connect to Parr Road.The existing section of Evergreen Road is wider and more suitable for transit operations than the residential streets through the Smith Creek development and is therefore a preferred alignment.The extension of Evergreen Road also provides better access to Centennial Park and Valor Middle School on Parr Road.As such, Route B should not be implemented until this new connection is complete. • Amazon Distribution Center/WinCo Foods/Do it Best.When complete,the new Route C would provide service to existing and newjobs west of 1-5 along Woodland Avenue and Butteville Road.As the new Amazon Distribution Center is completed,the exact alignment of this new route will need to be decided, including how the bus would turn around. • Woodburn Villas.This new multifamily housing development near the Woodburn Premium Outlets will also include a new street connection between Arney Road and Woodland Avenue.Once this is complete, it is assumed that Route B would be modified in west Woodburn to access this new residential development as well as the Outlets.As such,this new street connection should be complete before the modified Route B is implemented. EXPANSION PICY°°°I S IIE The Expansion Phases of the plan represent several service improvements that could be implemented as priorities and operating conditions evolve. It is recommended that the frequency improvements be implemented before extending service hours,as described below. • Frequency Improvements.In the mid-term(years 3-7 of the plan), Routes A and B should be improved to operate every 30 minutes(as opposed to every hour)on weekdays only.As the more direct route that serves the major destinations and is expected to generate more ridership,service frequency on Route A should be prioritized over Route B,which provides local service and is anticipated to generate less ridership.As a general rule of thumb,transit riders want service to be as frequent as possible,thus improving their travel options.More frequent service is especially important for shorter trips,which are common in Woodburn.However,frequency requires additional resources and should be implemented only as demand warrants.As such,WTS should monitor demand over the first several years of the plan to assess whether frequency improvements arejustified(see Monitoring section below for guidelines on when to consider frequency improvements). City of Woodburn 88 Transit IDeveloprnent Plan • Service Hours Improvements.While service later in the evening typically generates fewer transit riders than during the middle of the day, later evening service also makes using transit more attractive for more types of trips(especially regular work trips).But like frequency improvements, it also requires additional resources and should be based on demand.Therefore,providing service later in the evening(both on weekdays as well as on weekend days)is recommended later in the plan(beyond year 7)and should be based on ridership growth and rider demand for later evening service. The ADA(Americans with Disabilities Act)requires that paratransit be provided during the same service hours as fixed-route services.As noted in Chapter 6,the Preferred Service Plan recommends several service changes that would require the Dial-A-Ride to extend the hours of operation to match the expanded fixed route service hours: • Route C.This new route is anticipated to operate at least one hour earlier and one hour later on weekdays.As such,it is estimated that annually this would require an increase of 500 vehicle revenue hours(VRH)for Dial-A-Ride annually. • Routes A and B extended service hours.Similarly,as hours are extended for the other fixed routes later in the plan,Dial-A-Ride hours would also increase(both on weekdays as well as weekend days).It is estimated that this would require approximately 680 additional vehicle revenue hours(VRH)for Dial-A-Ride annually. IR,lEG III IN JAI , '"rI1R I� '�ISI'°°r °°° I1R] ISI NA°°r ISIa As noted throughout the development of the plan,it is critical for the future transit service changes to connect to the regional transit providers.The following summarizes the considerations at the three locations where regional transit connections can be made: • Memorial Transit Center.All three WTS routes in the Preferred Service Plan would provide service to the Memorial Transit Center.Several regional services connect here, including the POINT bus connecting Eugene and Portland,Cherriots route 80X,and Greyhound.All of these regional services arrive and depart at various times throughout the day,as listed below: — POINT:Northbound(10:20 AM, 1:50 PM,3:15 PM,8:10 PM),Southbound (12:50 PM,6:00 PM, 10:40 PM) — Cherriots Route 80X:Northbound(6:52 AM, 11:30 AM,4:28 PM,6:28 PM),Southbound(7:46 AM, 12:21 PM,5:21 PM,7:28 PM) — Greyhound:Northbound(9:10 PM),Southbound(12:20 PM) • Downtown Transit Center.Only Routes A and B in the Preferred Service Plan would serve the Downtown Transit Center.Connections to two regional routes or services are available at the Downtown Transit Center: — Cherriots Route 10X:Northbound(6:41 AM,8:17 AM, 10:31 AM, 1:16 PM,2:47 PM, 5:17 PM,5:45 PM,8:11 PM),Southbound(6:33 AM, 7:06 AM,8:50 AM, 11:35 AM, 1:07 PM,3:58 PM,5:42 PM,6:38 PM) City of Woodburn 89 Transit IDeveloprnent Plan — Fronteras del Norte(near Downtown Transit Center).Northbound (2:30 PM)and Southbound(9:30 AM). • Bi-Mart/Mega Foods.All three Preferred Service Plan routes will serve the Bi-Mart/Mega Foods stop.Three regional routes will connect to these routes at this location,and two of them layover here for a short period of time. — Cherriots Route 20X:Northbound(8:35 AM, 11:05 AM, 12:25 PM,3:46 PM,6:44 PM),Southbound(6:13 AM,8:42 AM, 12:33 PM,4:03 PM, 7:10 PM). — Canby Transit Route 99X.This route operates hourly on weekdays and Saturday and is scheduled to have a 10-minute layover in the Bi- Mart parking lot.The first weekday trip arrives at 6:22 AM and the last weekday trip departs at 7:32 PM.The first Saturday trip arrives at 9:22 AM and the last departs at 5:32 PM. Because the three WTS routes operate on a regular schedule(every hour initially and every 30 minutes longer term),it will be difficult to offer timed connections to all Cherriots,POINT,Greyhound and Fronteras del Norte trips.However,the Route C schedule should be prioritized to connect to as many of the Route 80X trips(at the Memorial Transit Center)and Cherriots Route 1 OX trips(at Bi-Mart)as possible.And because the Canby Route 99X operates a regular schedule(every hour),timed connections to this route at Bi-Mart should also be prioritized on at least Route C,but also on either Route A or Route B. life°IiR, ISI u life° ImaISI°°r ISR i i ", An important consideration associated with providing transit services is when to make changes based on how that service is performing.For this plan, it is recommended that the following three performance metrics be tracked and that changes be considered when falling below,or exceeding, the recommended benchmarks. • Productivity.This refers to the number of riders each type of service can typically carry per vehicle service hour. • On-Time Performance.This measures how reliably the transit service is arriving or departing each scheduled stop(or within a certain pickup window).For fixed route services, 5 minutes is considered"late."Reliability is important not only for travel on individual routes, but to ensure timed connections to other local and regional services. • Capacity.This is a measure of rider comfort as well as customer satisfaction,schedule reliability and operational safety.This measure tracks what percent of trips are either at full capacity(or has standees)for part or all of the trip. Figure 65 below provides a summary of service monitoring metrics for Dial-A-Ride and fixed routes,along with recommended actions if exceeding. City of Woodburn 90 Transit Development Plan Figure 65 Service Performance Metrics and Benchmarks w:.. a:.. 1I 8di ii 1111 11121111111111111 a MIP i1 m " 111111111111111 oui 1111 III 1111111111111161,11111121111X1111111111111.' Productivity(Passengers per Dial-A-Ride 2-4 Goal of 2.0.Consider extending fixed-route service to high ridership areas when over Vehicle Revenue Hour) 4 passengers per hour threshold. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Fixed Route 4-10 Consider fixed route frequency improvements when productivity approaches or exceeds 10 passengers per VRH.Maintain service frequency if consistently at or below minimum benchmark. ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... On-Time Performance Dial-A-Ride 80-95%of trips within a 30- Consider encouraging eligible passengers to use fixed-route service when this minute scheduled window benchmark is no longer possible to meet within a 30-minute scheduled trip window. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Fixed Route 85% Fixed-route services operate on a schedule,and thus it is important to maintain at least 85%of all trips arriving no later than 5 minutes late.This measure assumes no trips should leave a stop early(before the scheduled time). ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Capacity Dial-A-Ride All ADA trip requests;most ADA prohibits capacity constraints and requires paratransit services to meet all general public trip requests expected demands for ADA-eligible trip requests.Services for the general public do not have this requirement,but consider transitioning these trips to fixed-route service if general public trip requests are being denied due to capacity constraints.No standees are allowed on Dial-A-Ride. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. Fixed Route 100%of maximum seated Consider increased service frequency(or supplementing vehicles at specific,isolated capacity during peak high-load trip times)if passenger loads are consistently over benchmark. periods City of Woodburn 91 Transit IDeveloprnent Ilan This chapter presents a financial plan for the short-, mid-,and long-term periods of the plan.This includes both the estimated operating and capital cost increases associated with the plan. II IIE IIR °ri NG IP!o AN Existing Operating Funding Sources Figure 66 below provides a summary of existing operating expenditures and revenues for Woodburn Transit System between FY 2019/20 and FY 2022/23.Revenues for WTS are from a variety of sources,including federal,state,and local assistance.The separate federal funding sources are listed below,whereas the State Funds row represents STF formula funds and Statewide Transit Improvement Funds(STIF)combined.It should be noted that fares were suspended in March 2020(and remain suspended),so the fare revenues shown below in FY 2019/20 are only for a portion of that fiscal year.It should also be noted that FY 2022/23 figures are estimated based on July 2022 through March 2023 figures only. Figure 66 Existing Operating Expenditures and Revenues(FY 2019/20-FY 2022/23) FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 FY 2022/23 (through March only( (e�tlmated annual) Operating Expenditures Labor $544,297 $507,581 $548,491 $477,508 $636,678 SuppOues&Services $229,521 $186,465 $210,485 $299,645 $399,527 Capiita0 Outlay $152,455 $27,327 $0 $77,967 $103,956 Total Expenditures $926,273 $721,373 $758,976 $855,120 $1,140,161 Revenues FederaB Assistance $242,455 $216,365 $36,234 $438,865 $585,153 5370 D&Crefioroey Ops(MM) S45,r25 54£,353 $8,294 S76,332 570£,776 53 F£Formula Operation $£391996 $139,996 $20,834 $332,430 $443,240 5310 Veh Prev Mont(PM) $.57,334 $35,016 $7,106 $30,103 S40,137 Federar Assistance(CARES) $55,915 $216,611 $99,909 $0 $0 State Funds $530,562 $419,970 $505,714 $371,371 $495,161 Locai Funds $116,000 $150,000 $150,000 $112,500 $150,000 Fare Revenue $26,798 $0 $0 $0 $0 Misc.Revenue $9,464 $24,875 $7,492 $14,026 $18,702 Total Revenue $981,193 $1,027,820 $799,349 $936,762 $1,249,016 Source:City of Woodburn.IMir,cell;aneours Revenue Inclu der,cdon;atlons rn;a de to the Out of Fown Medical (r tnsporl;ation(rrogr;arn. City of Woodburn 92 Transit Development Plan Future Operating Funding Estimates Figure 67 provides an estimate of service levels expressed as Vehicle Revenue Hours(VRH)for the various service changes presented in Chapters 6 and 8.Operating costs are estimated by multiplying the VRH estimates for fixed route and Dial-A-Ride by the estimated operating cost per VRH for both fixed route and Dial-A-Ride.The estimated cost per VRH is different for fixed route and Dial-A-Ride,and FY 2022/23 costs are used as they reflect the most current operating conditions.The estimated operating costs per VRH are then inflated between 3-5%over the course of the plan to account for cost variability and inflation.It should be noted that all figures are estimates only and intended as a guideline for future planning and budgeting purposes. Figure 67 Financial Plan-Operating Costs(2023/24 to 2029/30) Current Near-Terre Mid-Term gV,Trrm„ Service Change 2022/23 2023/24 2024/25 2025/26 2026/27 2027/28 2028/29 2029/30+ Notes Existing Fixed Route VRH 6,400 6,400 6,400 6,400 6,400 6,400 6,400 6,400 Restructure existing FR 255 255 25.5 255 255 255 255 New Route C(pilot project) 2,040 2,040 2,040 2,040 2,040 2,040 2,040 Increase frequency of Route A 2,805 2,805 2,805 2,805 Increase frequency of Route B 2,550 2,550 Extend service hours on Route A 1,130 1 Extend service hours on Route B 1,130 1 Extend service hours on Route C 510 1 Total Fixed Route VRH 6,400 8,695 8,695 8,695 11,500 11,500 14,050 16,820 Existing Dial-A-Rude VRH 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 2 Dial-A-Ride service span increase 510 510 510 510 510 510 1,190 3 Total Dial-A-Ride VRH 6,000 6,510 6,510 6,510 6,510 6,510 6,510 7,190 Fixed Route Op.Cost per VRH $122.03 $128.14 $133.26 $137.26 $141.38 $145.62 $149.99 $154.49 4 Increase% 5% 4% 3% 3% 3% 3% 3% Dial-A-Ride Op.Cost per VRH $81.87 $85.96 $89.40 $92.08 $94.85 $97.69 $100.62 $103.64 4 Increase% 5% 4% 3% 3% 3% 3% 3% Est.Operating Cost $1,272,000 $1,674,000 $1,741,000 $1,793,000 1 $2,243,000 1 $2,311,000 $2,762500 $3,344,000 Not,esa 1 xlenrdr hour,to 83 00 pm on weelcrd ry, 600 ren on Saturday ry;anrd D 00 pm on Sunday n 1,stirn nerd ba,serd on nC}(?n VRI I and rounded up to account for additional fDi rl-A Porde tnp,,a fwo(n)additional p rr;atr rn,it VRI I per weekday estirnaterd in?.C};?1/'.4 and v additional VRI I per weekday in nC)nf�l/i3C} 4 1 stirn rte b rrserd on actual operating expen,res divided by vehicle revenue hours(Jrdy nC)nn (March nC12..d),Operating expenrse5split between fixed route(601/)and Dlal-A- Ricde(401/,) City of Woodburn 93 Transit IDeveloprnent Plan C l i moppmm lI Plmin N Estimated capital costs over the life of the planning horizon are summarized below in Figure 68,which summarizes the estimated costs associated with planned vehicle replacements as well as capital improvements associated with the service improvements.Capital improvements include vehicle expansion, new bus stops,and technology improvements.Details for each of these capital improvement categories are provided below. Figure 68 Financial Plan—Capital Costs(FY 2022/23—FY 2029/30) Current Near-Term Mid-Terms �crr�g��trtri, Capital Improvement 2022/23 2023/24 2024/25 2025/26 2026/27 2027/28 2028/29 2029/30 Notes Paratransit vehicle replacement $80000 $360,000 $82,000 1,2 Fixed route vehicle replacement $340,000 $480,000 d,2 Fixed route vehicle expansion(,Route C) $1,108,000 3 Electric vehicle chargers"infrastructure $321,000 4 Fixed route vehicle expansion(Routes A and B) $1,246,000 $1,348,000 New basic bus stops $77,500 5 New enhanced Crus stops $60,000 $30,000 $30,000 $30,000 6 Annual Total $420,000 $1,926,500 $562,000 $30,000 $1,246,000 $30,000 $1,348,000 $30,000 II'4�ra4:esa 1 I.�,tlrnatecd vehicle repl;acernent cart,,ba,.-,ed on figurer-,from City of 7/crcrcdka�.rrn nCl?.;?%'.d vehicle replacements already procured. '?:Inclu deer one mocdlflecd minivan and two Cutaway van,.". .3 1 stlrn atecd cart I,a,recd on quote received by City of Woodburn.I ut.rre year e',tirn ater',include;a nO'X,contingency;and an;annual 41/,,cont lncre are. 4 FCr,,umer',new I.evel S,charger.',that can charge S,vehicle,($1 W,000)and Infr astr dare up gr;acde.,(`)191,000) Cost,,are I,a,recd on vendor quote,and e.,,tlm;atecd 1nfrartr dare upgrade ccrrt,,,from FIGl'I. A,r;,,u[ne', ?.,'1C1C1 per I,a,nc bur',atop fh'vr include,the bur',, .,,top pole .,ugn aqe,and new level concrete pad. 1; A,r;,,u[ne',$1'1,000 per enhanced bur,',top..Fhlk',inclu deer cde',iEgn and conr,tr.rcllon of;a new bur-,atop pad, new bu,.',,,rola bole and.,ugn rqe,and new shelter with bench. City of Woodburn 94 Transit IDeveloprnent Plan Vehicle Replacements Several existing vehicles will be retired and replaced during the planning horizon of the plan,as summarized below. • Paratransit vehicle replacements.One modified minivan would be replaced in FY 2022/23(estimated at$80,000)and a second modified minivan will be replaced in FY 2024/25(estimated at$82,000).Two Cutaway vans will be replaced in FY 2023/24(estimated at$180,000 each). • Fixed route vehicle replacements.Two older buses used for fixed route operations will be retired and replaced by ARBOC Equess low- floor vehicles.The first vehicle will be replaced this year(FY 2022/23)at$340,000 and the second vehicle will be replaced in FY 2024/25(at a higher estimated cost of$480,000 due to inflation and supply chain challenges). Vehicle Expansion As noted above in the Preferred Service Scenario,the service improvements would require three expansion vehicles at different times in the plan.It is recommended that over the course of the plan WTS should begin to transition their fixed route bus fleet to electric vehicles.This follows ODOT's initiative to accelerate zero emission vehicles to reduce greenhouse gas emissions. • Route C—Highway 214 Express.This new fixed route would require an additional vehicle to be added to the fleet.In anticipation of electrifying the WTS fixed route bus fleet,the City is in the process of applying for a State grant that would fund the purchase of an electric vehicle and associated charging infrastructure.It is assumed that a 35-foot vehicle would be large enough to accommodate expected passenger loads.It is also anticipated that the daily miles traveled for this route would be well below the daily range the vehicle can travel without recharging(estimated at approximately 250 miles).As such, it is assumed that a Level 2(1-2) EV charger would be adequate for this single vehicle and that charging could happen overnight.It is assumed this vehicle would be purchased in FY 2023/24 to correspond with the implementation of this new route. • Routes A and B Frequency Improvements.The frequency improvements on both Routes A and B would require an additional vehicle, though at different times in the plan.The Route A frequency improvement is recommended to be prioritized over the frequency improvement on Route B.It is assumed that Route A would require an additional vehicle in FY 2026/27 and Route B would require an additional vehicle in FY 2028/29.As with Route C,the expansion vehicles are assumed to be 35'electric buses.Rather than Level 2 EV chargers, it is assumed that with a larger EV fleet,each new electric vehicle would require a Level 3 DC Fast Charging charger that can be significantly more costly than a L2 charger. City of Woodburn 95 Transit IDeveloprnent Plan Bus Stops As noted in Chapter 6,the Preferred Service Plan would require bus stop changes.The following costs are assumed for bus stops: • Basic Stops.A total of 31 new stops are required as part of the plan.It is assumed that on average,each new stop would cost approximately$2,500,which accounts for a bus stop pole and signage only.This does not account for the design and construction of an ADA compliant sidewalk improvement. • Enhanced Stops.A total of four new enhanced stops are proposed as part of the plan.It is assumed that on average,an enhanced stop would cost approximately$15,000,which accounts for design and construction costs associated with the sidewalk,ADA improvements,bus stop sign,signage,a new shelter and basic amenities(such as a bench and solar lighting).This can be seen as an average,with some locations costing more others costing less.It should be noted that any new bus stop that regularly has over 10 boardings per day should be considered for an enhanced stop. All costs associated with bus stop changes are included in FY 2023/24(or FY 2024/25)and should be completed at the same time as the initial implementation of Routes A,B and C.The plan also assumes that 2 additional enhanced stops would be added every other year of the plan(6 additional enhanced bus stops). Technology Enhancements During the plan,WTS should explore providing real-time arrival information to fixed route passengers.Providing real-time information would require a new Automatic Vehicle Location(AVL)system installed on all fixed route buses,creating the General Transit Feed Specification(GTFS)to include realtime information(GTFS-RT),and displaying that information through the development of a custom app or at digital signs at key stops or at the transit centers. City of Woodburn 96 Transit IDeveloprnent Plan IFSU"rU I1R,,]E Jif lel°°mISI East Side Transit Hub There are currently two official transit centers in Woodburn.In addition to WTS local trips,each transit center receives numerous regional trips each day. The Memorial Transit Center on Highway 214 at Evergreen Road is served by: • Trips every 30 minutes on WTS Express Loop and every hour on WTS Fixed Route during operating hours • 17 regional trips per weekday: — Cherriots route 80X(4 northbound and 4 southbound trips per weekday) — POINT Portland-Eugene route(3 southbound and 4 northbound trips per day) — Greyhound(1 northbound trip and 1 southbound trip per day) The Downtown Transit Center on 1st and Arthur is served by: • Trips every 30 minutes on WTS Express and Fixed routes ` during operating hours • 16 regional trips per weekday: — Cherriots route 10X(8 southbound and 8 northbound trips per weekday) p City of Woodburn 97 Transit Development Plan The eastbound Bi-Mart stop on Highway 214 west of Highway 99 This de facto transit center has several operational and logistical (location shown in Figure 69)receives both regional trips and two limitations that make it risky and inconvenient to rely on as a long-term local trips per hour on WTS Express and Fixed routes.Current WTS transit hub: routes serve this location curbside on Highway 214,while regional • It relies on private property owners of the Bi-Mart,Mega Foods,and other services pull into the Bi-Mart parking lot and passengers board and businesses to continue allowing CAT and Cherriots to use their parking lots as alight at ground level.Based on Fall 2022 WTS ridership data it is the passenger transfer locations and informal operator layover points for critical regional transit trips. busiest stop in the WTS system,with 42 daily boardings and alightings . There is limited space in the existing shelter area for passengers to wait for (compared with 33 boardings and alightings at the second-busiest connecting trips,and few passenger amenities.Given the relatively high ridership at stop,the Downtown Transit Center).The Bi-Mart stop is not an official this location,the shelter could justifiably be twice the size,with additional seating, transit center, but it hosts more regional bus trips than either the lighting,and passenger information like a real-time arrival screen. Memorial or Downtown transit centers: • There are no formal bus bays to host CAT and Cherriots regional service buses and facilitate easy,accessible transfers for riders between services. • 27 regional bus trips per day: • There is no clear,accessible path for people using wheelchairs,walkers,push carts, — 14 on CAT route 99X strollers,and other devices to easily move between the WTS shelter and the parking lot where CAT and Cherriots buses pick up and drop off.People must negotiate a — 13 on Cherriots route 1 OX curb with no ADA ramp and unpaved areas in the sidewalk furnishing zone adjacent — 5 on Cherriots route 20X to the shelter(see image at left). Considerations Given these limitations,WTS and the City of Woodburn should search for a location to create a formal east side transit hub,or at a minimum, an enhanced stop that facilitates easier transfers with regional providers(see Figure 69 below). Sites should be explored near the Highway 99/Highway 214 intersection for several reasons: • To maintain similar travel times to/from Woodburn for the regional providers. • This is an important shopping and employment destination that should have good transit access. The Bi-Mart stop has a shelter with a bench but has no direct ADA-accessible The review could consider publicly owned parcels(if any exist),as well access route from the parking lot where CAT and Cherriots buses load and unload as opportunities for an easement or purchase agreement in such places passengers. as existing parking lots or underutilized/undeveloped land. Imagesource:Google. atre.e.tvle.W'C0I f City of Woodburn 98 Transit Development Plan Figure 69 Area to Explore East Side Transit Hub�� Ir :r,, W�r✓rr,,,..a' � 0 / / , //� /J//i '��/ ,r�,j��/�/��1` � f l„� ,�,Is sr,%, J � i>i u,,�' ,✓ 9 7 1�;�f/,, ;-// 1, i(� 4�, ;��//r�� ,/ :.�i,� ��l C:i;i,-;,'., �1 �� ,�J,� �;%//i p,I�� ,r--, - y'� i f/,. r.�„ ' ” � 'a J;��/✓ %� �� ',i i� is �-r(`a,,,,:rti ��, /�� ,. ��11fi,I Y,✓('/� i i � a %m.� 1j VUi ,a� ,'r. ,. /,, �1; � 1" �I� %�' ��z%///�// rp„✓' ��1 "i'� �' �f/� / 11 v/ �/ �/ � �j� j � f 1� I I b��f Y �I %/�� "� 4� ,,v ;QY✓ /� /l ;/D/,/� ��i),Y�/;r 4i;�, ,.� i �... f /,,.:��,p�:. � � r„r,,//iiir,/r'. 71111�1��, %l/� ',,,x>�/ jf u� f rr�,.... !N,I��%;,✓%/. i� m+,',�I'a fM' l v� ( I �-� '�� ,�ri Y�If r,.` 1�,; (�f wm9 y �, /pa s' ',t✓�� ;%� "'; '%i " � JE%ir'��'�9l�i,p6, l�lllllry� K l✓ I N, 7�u'� 9 �a,n i/� v.. � w'Tli�;/i, „� ,� ��- m ,�,,,% � u � /11�� 4�"��, �� ',� �/,fy�/Intl//i tIV,W(✓�f'/ �f�, yq�!I �/z"�,,,,1',Y , `, n,y;�,,;ii, ,urrtr�u(�if�u(i,.; ,',,; .�:,,� ,,.-::.,...,.: ,.1J i,!�il�p/ »✓' "..,, „-;'��,tf„ r I�,, "h ,.,,,�%/�i�� ii l;; ,„ ✓/ �f�� ,� ,,...�y�,.. ,..�:.. i I % /fel;, �P°', � '?' /,+"'�, ,,�)��i�I�TT�II /i„�/�T-, p/�,,�i/i;,/�l� �i' 1�, ' l -��,m,, � r T r f, it 1, , t ,�i��, 1 � �- � , f t/ r ✓/ �1% /�l u,�„ ,'vs;,, r,/ t /, rl� of/„� ,1 �/f m� 4'r ,, ,1/ /r ,, ✓i r,i, ,/r 1, �� % �„fr /, �„t "�� r ,�I it ,lir, ,(�„ �r rn;,, � 1r�F � �� ,✓ir ,,r,, �l///'fan,;,, ,i<,! �m�,,,' f�'� „u"i�llrawlUgws✓%Giilrf/�.(�pu mrxi/a�1�9&'.+,,,r� ( wrN,ru( / i ,J �� ,�, . „< I�� ;,,i <” �� 11�� J iY.. 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"'iWr ,. � i': N�' `•'; ' �.,11 r nn'au�U( ti"nY+�,r �J ,!"„a ,,>� ;; � '�y �f Jlnaz, '.rYl ,,,i ldiiu - f/ �- /�� ,.� ywx%amni�,�/; � U” �� ;✓lei/i iG�1 fvi�f�,�j, ,v. ��"//tt�7� !,, h � ,y,� fJr;✓,m; �, 17��P%tl),Nb�iII�A�pUffi`�w'��t � rr,,, I` ,�� CAT, <;�� /o ,�i,� � , ;I', �,»:/�/r// ��;,� �u �✓/ ,, �; �� l �' I � � l�,/��nUi rol !%/� l7 � 1 , /�i% ,,,IJ „//� r�l�l r;c1 f I � �� •%r �v if 1 r,f�la A � N,. „ ,//,,,� wl✓ ,,,.Dr,��/ff,+ '�� ,�;� � fir;fl�m�i(' �� .,e r�, / /� � .11�/��/ �;�01�;/fir �/o ,,,n/ ai f /�� ; f � <� ✓ // i- y / %f� icy”'�,tiIINI�/, d� ,,��, Jl%��%/,,: m, 1�,�/� "�� ii��, �(, ,, ��1, ✓� ry'„ ,,,. ,r A��/i. 0' ,,,500 ,�,�,, 25 , r IIw� 'I /IFO f kW, AdN" % °p,' , .........WflNtu�'a4di��<7E��S "!P:�ab" r✓i, � r F:::�Yrt,rnv,�if .a . , t, City of Woodburn 99 „,,f , , ,,�� ,,; . ,,;,%� � . �„� /��f �� I��V�„ �, j”, f,, � a, 1 J�JJJJ,, ,i �„ v�u�B 4 NAyi1�� '� �i�� ii��; ��, �. �° a � G ,w ��„. ow`t n ® W Y � ® � a x?� �” q .�aw.uuwuww IIO�Ii m0i IIIA m Illo III m niis f,. / PP,y�lwiar ��' Overview i Local Travel Flows f r�r ,3 Regional Travel Flows - City Level Regional Travel Flows - within Woodburn Key Takeaways �` ��ll ��;�+,� pp ,p � iii II a"'" I IIII p IIII'` IIIII °° As a supplement to the State of the System report, an analysis of travel flows was conducted to understand travel patterns for trips to from and � �� I within Woodburn. This analysis will be used to -' inform service planning and regional coordination recommendations for the TDP. Data from the Census (LEND) is for work trips; this data is for all trips. Used to understand: Local travel patterns L ' " Regional travel patterns I Regional travel destinations in Woodburn and outside of Woodburne. ) Woodburn (e.g., in the Salem area U pp ,p � lil II a"'" I IIII p I'I,I��II� (IIII II lgllllll" 4TIIIj III IIII III IIII Ipflry�, W�, Itl III IIII Itllll VIII VIII I I IIII Analysis is based on data from Replica, a travel Y p � model which uses data sources including: i - Mobile location data(de-identified)collected from personal mobile devices �raand vehicles hic data about where - Demo people live and work,and the . II lr�l''9 characteristics of the population,such as age,race,income,and employment status % - Land use/real estate data that help determine where people live,work, I and shop,and by what means it is possible to travel to each activity - Ground truth data used to calibrate outputs including auto and freight volumes,transit ridership,and bike and pedestrian counts Data is not personally Identified and is aggregated I �hiitq y to broad areas ("zones") like Census block groups IIII Analysis is for a�lg rips (not limited to transit) including walk Iplll �IIIIIir Ipllll 1Illllf 0� uuu n� �nnr I IIIIIIIIII Southwest zone with Walmart east of 1-5 includes 6 of top 10 travel patterns 0 Northeast zone that includes Mid-Valley Plaza and Salud 071 ----------------- includes 4 of top 10 Northwest Woodburn with Outlet Mall east of 1-5 to both ° i' ' - %`a„r✓4��%' � the Walmart and Mid-Valley f �1 Plaza zones within Top 10 ° ' " ''��; North zone with High School 1 0 Central zone with elementary � and middle schools; generally shorter patterns / Note:Trips between zones limited to> 300 trips Iplll �IIIIIir Ipllll 1Illllf " uuu n� �nnr I IIIIIIIIII IIIIIIIIII Southwest zone with Walmart east of 1-5 includes 6 of top 10 travel patterns Northeast zone that includes Mid-Valley Plaza and Salud includes 4 of top 10o Northwest Woodburn with , � �w� � Outlet Mall east of 1-5 to both r F the Walmart and Mid-Valley ° ,r r 1 ' l' („� r air Plaza zones, within Top 10 North zone with High School Central zone with elementary and middle schools; generally shorter patterns / - Note:Trips between zones limited to> 300 trips 11 1tl"' 7'iiiir a"' '" 1000 s wmnnnnm "1 ma III 00000 00000 "1 Approximately a third of trips within Woodburn are by low-income people (in households earning up to IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII .:: ,. : . "�' n� "�' �° %Low 200% of the federal Tripswithin Totaltrips Income %BIPOC poverty level) Woodburn 50,000 33% 50% Nearly half of trips within Woodburn are made by people of color W A I HI NI.T 0 N u IIIA Alli Innll �IIIIIIr InnI 'a�, 1 n� IO' ii ll.t�o o Pnnl nd nn wmnr r�rt.e r.,�,�o u iN�M�tI I uuuml e Kuno Salem/Keizer area is the largest single pattern - about 35% of trips, higher share of low-income trips than Portland area �l °'�`°""v nnI Portland Metro Area is comparable to 0MLlILL Salem/Keizer; includes: CI..M C K. "`"" 0 Portland (-5k) W I, 0 Wilsonville (-4k) d, 0// Washington County: Tualatin, Tigard, - MAIL C)h Beaverton Other major patterns: North OR-99E: Canby, Hubbard, Oregon City Southeast OR-214: Mt Angel, Silverton "Y t lVui._ Gervais 0 0 Molalla , lillcrson 2021 flows are similar IIIII IIIII IIII' d w S IIN t Inlll roll) n� nn roflllltl lorestfr�rve NII Ysom / MULINOMAI I IIIIIIIIII I�Iep e Salem/Keizer area is the largest single .,rrl "' ,y pattern 35% herr ?0X 20X1 80 t Portland Metro Area is comparable to Nr,wh�r, Salem/Keizer; includes: `�wro ' YFlMIi II..I.. 19 Portland M`M `°°`. rRll! l` ��^ Ar 1. OWilsonvilX�,�t�� s �: s Washington p County: Tualatin, Tigard, t,r Beaverton �h�ml MAII N Other major patterns: North OR-99E: Canby, Hubbard, Oregon City S mm, ..... OSoutheast OR-214: Mt Angel, Silverton (2 X) MonmoutY � " 0 Gervais OX) ty Molalla J, 2021 flows are similar �a Calteg o iiiiiiiii zed 17'iiiir*1111I [:)eltweeiiinCiiiii1tiiiiies 11111 Of trips starting or ending outside of Woodburn, I. F"""""""'° 0 111,about the same number go to the Portland _- !.. . ..... .... Salem/Keizer 21,500 35% 30% 41% Metro area and the Salem/Keizer area — Portland Metro Area 20,900 34% 25% 31% Each approx. 20k trips and 35% of total trips North OR-99E(Hubbard,Canby, 11% 25% 33% Oregon City) 7,000 to/from Woodburn South OR-99E(Gervais) 2,400 4% 28% 70% East OR-214(Mt Angel/Silverton) 4,000 6% 31% 31% The percentages of trips within each category by Yamhill County 1,800 3% 23% 25% low-income people and people of color are higher Mollala 1,800 3% 26% 30% for trips to/from the Salem/Keizer area than the South Willamette Valley(Albany, 2% 32% 20% Portland Metro area Lebanon,Corvallis,etc.) 1,300 The north OR-99E market is the next largest market Oregon City is included here rather than Portland Metro Approximately a quarter to a third of trips are by people in low-income households These maps illustrate where trips between cities in the Portland/Salem regions start and end in Woodburn, at the Census block group level. The highest number of trips go to zones including Woodburn Outlet Mall area, Walmart area, and Mid-Valley Center/Salud area. a r " P// M For legibility,maps limited to 250 or more trips between cities in the region and block groups in Woodburn Top 3 trip pairs to/from Salem/Keizer area ® ' with > 2,500 daily trips include: 0 Northwest Woodburn with Outlet Mall Southwest zone with Walmart east of 1-5 Northeast zone that includes Mid-Valley Plaza / / a W-lb .k 71 F �tlwJ16./1 �'ep B � IAB,, WµIIIryIIIIIIBIII IIIIBBB 0.9Po [Ni n� m inn m m inn 000i� M1 y *m ini �B �0.9Po � a I,r�,III�BIIAI .. AAA. IIIIB IIIA VIII VIII VIII �q XBBO VIII XBBO IIIIIIII VIII VIII VIII XBBO IIIIB VIII III 4 IIID wre 11I" ,e Trips between Woodburn and the Salem/Keizer area with > 250 daily trips (at the Census tract level) include: 02—,o��- 0 SE Salem, including Salem Airport East Salem, including Willamette Town Center �,. . i c Keizer Station area Served by 80X CCC area including Oak Park neighborhood to the south, served by 10X and 20X �� o�Awk � , Downtown Salem, served by 10X and 20X, z and 80X with a transfer B Top 4 trip pairs to/from Wilsonville with > 500 daily trips include: Southwest zone with Walmart east of 1-5 North zone with Country Estates area and High School / Northwest Woodburn with Outlet Mall d Northeast zone that includes Mid-Valle f Plaza and SaludW 11 d ' W i Top trip pairs to/from the north OR-99E corridor (Canby, Hubbard, Oregon City) with > 300 daily trips include: 0 Northeast zone that includes Mid-Valley Plaza and Salud Zone east of OR-99E, both north and south of OR-217, that includes Safeway Southwest zone with Walmart east of 1-5 Northwest Woodburn with Outlet Mall 0 Zone east of 1-5, north of OR-214, that «, includes Best-Med Urgent Care, Elementary, Middle, and Alternative High Schools (: North zone with Country Estates area and High School rani rani rani n� ', nn The most significant local travel patterns within Woodburn include: Approximately a third of trips within Woodburn are by low-income people (in households earning up to 200% of the federal poverty level) Nearly half of trips within Woodburn are made by people of color Southwest to northeast, such as between the Walmart area and the Mid-Valley Plaza/Salud area The largest regional travel patterns to/from Woodburn include Salem/Keizer, Portland Metro area (including Wilsonville and Washington County), followed by the north OR-99E corridor (e.g., Canby), cities to the southeast along OR-214 (Mt Angel and Silverton), Gervais, and Molalla Most are directly served by regional transit connections except for Molalla The locations in Woodburn where the most regional trips end vary but include the Woodburn Outlet Mall area, Walmart area, and Mid-Valley Plaza/Salud area which includes a number of employers Trips from the OR-99E corridor to/from Woodburn include trips connecting to the western parts of the city